“PHOENIX”
Let’s reborn from our dust! After we have already established our brand communication agency, it is finally our time to create our digital campaign for a company of our choice! Our FO{U}R company is now responsible for the advertisement campaign of “PHOENIX”!
Phoenix is a beautiful bird reborn of its dust and this is something that depicts us! We started from the bottom but as the Phoenix we opened our gorgeous wings! So, “PHOENIX” is a brand new cosmetics company made by us and also happens to be the first client of FO{U}R company. It is focused on products adjusting to your pH, skin or smell! That’s how we came up with the name because of pH(PHoenix)! In this way we show how we want to provide diversity and how differences matter to us!
Now, let’s have a step by step look on our team’s schedule. First of all, we decided to create our own brand so as we could promote a unique, inspired product made by us with love for each and everyone out there! We had to make sure that the company would be about cosmetics,as long as these are the products that FO{U}R company makes campaigns for.
Later on, our team Maria, Elena, Konstantina and Ioanna all gathered at the cafe of the university. We were very excited and happy to collaborate in order to create a company we all love and desire to be successful!
Moreover, cheerfulness and mystery are the two topics that FO{U}R company provides us to choose. So, everything started with our first cheerful video: 3 pretty girls in a toilet getting ready for their girls night out. Suddenly, one has forgotten her lipstick!! That’s when our innovative product shows up to tear everything down! It’s a transparent lipstick adjusting to your pH! Unique for each and everyone! Different colour to different lips! After many bloopers we made it!!
We continued by the second video about mystery and elegance; a charming lady walking a dark room. She wears her perfume and two handsome guys get crazy of her smell and follow her. This video was about a perfume that adjusts to your own smell! Definitely a product worth to have!
Also, after we practiced our acting skills successfully, we had to combine the videos and create our new Instagram profile! We chose Instagram, because it now is the top social media promotion service, widespread to youngsters and very influencing! It felt really nice making a page of our wonderful products, our creations!
To sum up,it was really interesting for us to see how this job area functions and be responsible of our own brand! Creativity matters for us and being a Phoenix means you never stop creating! You always get reborn!
