Pick n Dream Picnic Athens — The story of the campaign
Pick n Dream Picnic Athens is a startup company that is based in Athens, Greece. They organize events and especially picnics. They aspire to make your picnic dream come true and introduce to Greek society picnic as a way of having fun, uniting with nature and coming together with loved ones.
We chose Pick n Dream Picnic Athens as our client because their vision and mission befit our own. As a startup ad agency ourselves we aim at sustainability as well as our client does so. Therefore, it is our honor to cooperate with this company in order to promote a more sustainable market and lifestyle in general in Greece.
Enjoying a picnic by the sea, in the park or up in the hills brings people close to nature. This can only mean that everyone is able to enhance their prospects of living a healthy lifestyle in balance with nature and achieve high levels of well-being.
Pick n Dream Picnic Athens breaks the standards of infrastructure in Greek market. With an innovative vision aims to create a new era in Greek industry and shows that you can still be innovative and efficient even if your company’s infrastructure is non-existent. In the 21st century you don’t need a building which probably damages the environment in order to acquire a market share. The only thing you need is… innovation!
Imagine a community that is familiar with spending time in nature with their loved ones, communicating with each other without distractions from city’s sounds or even technological devices. This community can cooperate in order to create a more sustainable world, because this community knows how to respect and love the Nature and the Human. This community can be the Greek community!
Pick n Dream Picnic Athens aims to environmental preservation and takes action against the perpetuation of climate change through its main value: living with nature, not at it’s expense.
The campaign we created for our client includes a social media ad, a youtube video ad and a brand promo party, in order to spread the news about how fascinating it is to have a picnic by the sea or up in the mountains with your loved ones, while respecting and admiring the beautiful nature of Greece.
The YouTube video AD
The Social Media AD
https://www.instagram.com/tv/CedCU9sDGSN/?utm_source=ig_web_copy_link
Team Members:
- Stavroula Liapi
- Anastasia Marnoutzidi
- Christina Nikola
- Athanasia Spiliopoulou
- Anastasia Tsatsouli
- Natasa Vorylla
