Promoting Toms ‘’One for One’’ Campaign
Within the course of “Digital Creativity — Apps, Games, Coding”, we were asked to find and suggest solutions for the problem of a brand of our choice.
Our company ‘’Strange Think’’ has chosen the ‘’one for one’’ campaign of toms because we wanted to show another side of toms and the good things that might not be known to anyone.
Toms is a manufactory of personal care products, shoes, sunglasses and also coffee and snack foods. Alongside, Toms has philanthropy partnerships focused on remote areas of Africa suffering from AIDS, donating a pair of glasses or shoes to someone in need and equal human and civil rights.
We created a report that gives advices to their problem , campaign recognisability ( partnerships with influencers, create a unique hashtag).
Check it out:
Reasons that we choose our product:
