Reebok Communication Strategy

for the new Classic Leather shoes

@ Panteion University / AD & PR LAB

inLovators TEAM

We started with a customer persona and his customer journey to understand and focus to our market, his name is Nick.

We decided an emotional campaign to build publicity & to plan our launch. Our main targets are to reach out market, encourage participation and convert casual surfers into customers.

Our targeted customers GEN Z (age 16–24) are the highest internet users. So chose internet marketing.

We chose also digital partnerships to help as reach our targeted customers

We split our budget based on use of different online platforms by our demographic target group.

Finally, we selected the most growing Greek influencers that match Reebok classic leather style shoes.

Professors: Betty Tsakarestou, Lina Kiriakou , Alexandros Klonaris

Team: Ελένη Καραδήμου, Ανάργυρος Κουκουβίνος, Αικατερίνα Κυριακού, Αλίκη Δερέκη, Ιωάννα Ταμβάκη, Κωνσταντίνα Πάντζιου, Σοφία Τσίλη