Reebok: The digital campaign
Throughout the spring semester in the Ad & Pr lab we got to learn numerous things with lots of creative people, process new information and gather useful tools for our active years in the business of the advertising. Despite of the unprecedented situation we all experience, ms Betty Tsakarestou and ms Lina Kiriakou managed to recreate a realistic approach of what the lab would be from a face to face communication.
While we were learning, we were asked to put the exact same knowledge into action and create a digital campaign about a brand new product, which is going to air in the near future by “Reebok”.
With the communication strategy we want to achieve an engagement between the company and the customers. We want, not just to raise the awareness, but also to ensure that the product will sell enough to make a profit to the company.
Our primary target was to decide who, among of the many influencers, will be our best option and why. Based on our target group we concluded that the 2 girls who are going to represent us are Venetia Kamara and Danai Georganta, also know as “ I mikri ollandeza”. These 2 girls will have to make Instagram and Tik Tok posts and a YouTube collaboration video in addition. The digital campaign wasn’t to end there.
After a brainstorming we decided that a key move for our strategy would be to collaborate with “Spotify”, which nowadays is one of the main means of listening to music even on the go. There, listeners would be able to listen to their favorite music and also, to interact with the shoe in a virtual way.
All things considered, with the communication strategy we want people to know that in this difficult moment for the planet, no one is really alone and everyone is a part of something bigger.
See the small presentation here
See the full presentation here
Brought to you by:
Strangethink, Maria Ioannidou, Sara Aphami, Eleftheria Bitsakis, Konstantinos Nikolaou, Aggeliki Papageorgopoulou, Ourania Papalambrou, Georgiats, Dimitra Panopoulou, Michalis Roussos
Lab:
