Res Innovae for Ad Discovery and Creativity Lab- Social Media and Final Project.

Photo by Jakob Owens on Unsplash

• SOCIAL MEDIA:An important step, for us, was to create Social Media accounts for Res Innovae (Facebook, Instagram, YouTube, Twitter). Social media allows anyone to share basically anything online. Within a business, it is their responsibility to build a positive identity for their brand. We’ve tried by this to build trust for our business, which can help us increase leads and customers. Our Start up’s priority was to use Social Media to boost our ethics and compliance. Our goal was to help build a better society. Our team’s work revolves around these axes: Racial Equality, Gender Equality, Sustainability, Ethical Working Conditions, LGBTQ+ Rights. We used social media to publically share our team’s good deeds.

To create content social media we thought about:

1. Our customers journey from awareness to conversion
2. We created social content.
3. We tried to keep in touch with our social media followers.

• FINAL PROJECT: In the end of our semester, we had to create our Final Project. We had an online-meeting to discuss with which brand we are going to cooperate. Finally, we chose between three companies, Terra Consious. Founded in February 2017, Terra Concious is a marine conservation based social enterprise, based out of North Goa. Driven by a team of passionate conservationists, they’re are working towards empowering the local community through their responsible marine and coastal experiences, conducted through community partnerships. As a social enterprise, their mission is to maximize environmental and social impact. Through their travel experiences, they support their social impact work that focuses on creating awareness, building capacity of various stakeholders and enabling them to address the numerous conservation challenges at hand.

Our team’s goal when approaching this brand was to develop an efficient strategy plan to help Terra Conscious gain visibility in other continents and especially Europe. So, we created an e-learning platform that would help the visitors to learn and educate themselves about ethical issues. In order to make this e-platform, our teammate Kim, was in-depth communication with the instructors. However,our team chose this specific project because it combined market research and original creation with digital branding. It was basically a challenge for us to develop a digital “school” but with everything a conventional school has to offer.

Then , we made a questionnaire to gather all the information we need as to what to include in our e-platform, in order to satisfy our target audiences and understand more about theirs needs. We had live sessions, meetings with the instructors, which were really helpful during this procedure.

During this procedure, we created also a website in cooperation with Terra Concious, about our e-learning platform. We used the app “Tilda” , because it was our instructor’s suggestion and Tilda is a up-coming platform for creating websites.

For more articles on our assignments visit the profiles of the other members of Res Innovae: Kim Münch, Panayiotis Polyzos, Danae Zouli

Lab Instructor: Betty Tsakarestou