Reveal: Who is our ideal costumer?
In the previous article we shown you the options we had between three Greek cosmetic brands that would be great to collaborate with. The companies that we had to choose between were Korres, Apivita and Bodyfarm. You can find more information about these companies in the article titled “ How to choose between three costumers”. Today we are not here to talk you for no other company except for our chosen one. The ideal costumer for M. AD. Ideas. We will give you one and only clue: Bees!
Scroll down the screen and our choice will reveal to you…
M. AD. Ideas Choose… Apivita
In general three facts won our interest in order to choose Apivita. Greece is not only the company’ s main domain, but is the base of their philosophy. “ Kallos” is a Greek word that stands for the inner and outer beauty. That is exactly what Apivita tries to provide it’s costumers with the brand’ s products. Secondly, nature comes from the inside of this company. Honeybee seems like gold in the hands of Apivita’ s specialists. To continue, they have an amazing hippocrates botanical garden from which they get the herbs for their product’ s production.
On the other hand, sustainable development plays an important role for the company. They may get their sources from the nature, but in a way that doesn’t hurt it and they take action in order to maintain it. They also have a sustainable approach towards their packaging as they use eco — friendly materials. Also, they give attention to their products’ life circle. A remarkable fact about this brand is that even their industrial park in Markopoulos is build in an eco — friendly way with systems that use alternative systems in order not to help with earth’s energy and water deficits.
Which company would trigger the consumer if they didn’t care about him? Costumers are in the center of their marketing. In Apivita the were trying to answer this certain question: “ How can we treat our costumers?”. The answer has been given with the opening of their “ Experience Stores. They shared their knowledge and they came up with 4 special stores where you can find the most informative people who they will lead you to the right treatment for your needs. What could be better than a brand that cares for you individually?
Just read this article carefully. You would love to be their costumers. So, why would’ t we love to take over their campaign?
M.ad. Ideas Members Anna Maria Kokkali, Ntorina X, Elpidaarchontaki, Dionysia Marinou
You can learn more about us here:
Email m.ad.idea05@gmail.com
