Sephora, The ADventurous Team
Our task on Piktochart
Within the AD&PR LAB II: digital creativity: Apps, Games and Coding, we were assigned to find and suggest solutions to a problem on behalf of a company.We picked Sephora as our company.Sephora is a Paris–based French multinational chain of personal care and beauty stores founded in Limoges in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare. Sephora is owned by luxury conglomerate LVMH as of 1997. We searched for its main problems , while also trying to find the appropriate solutions.
Our Report
As a team , The ADventurous, we created a report firstly talking about the Company evolving through the years and its success .We searched for the main problems and we discovered that Sephora has poor promotional campaigns for the weekly deals. Our suggestion was to emphasize on the digital marketing and also give bigger platform to smaller cosmetic brands. Of a great importance is the face of our clients, because our clients reflects the whole image of our brand and we thought it should be referred.
Our Poster , Facebook and Instagram Post
Social Media have a dominant power on marketing and the creation of Facebook and Instagram posts is a must. We used infographics for the creation of our poster and posts. With our infographics , we made posts ,which promote our web and in store deals , in order for our customers information .Those posts will be published on our social media pages worldwide , helping our sales on the cosmetics products.
Betty Tsakarestou Dr. Stavros Kaperonis Anastasia Goutou Eleni Bakoula Theodora Trapezonta Αγγελίνα Κοκοβίλη Dora Kopsafti Μπεθάνη Γεωργία
