Shippingless: A cart that knows what you need.

As, we have already said before Shippingless was an idea that come to us after a lot brainstorming and after many ideas that eventually didn’t pan out .As the name portrays, we are a free shipping provider, a service, millions of buyers worldwide will deeply benefit from.

First step after we come up with our idea was to see if people would be willing to use it , so we contacted interviews with future possible users. We come to the conclusion that everybody that shops online, especially the younger generation (16–30),are willing to see our site and try our sevice out.

We decided to make our website first with Tilda and then we builded our app ,with the help of pronto.io . We wanted them both to be easy to use and provide the users all the information that they need.

What come in handy was our sessions on UX Prididy and Magy Kontou’s sessions on UX website design and heuristics and Ux app design on pronto.io. We tried to apply on our our project as many as possible.

Our first step was to analyse and gather data about what a user does when he tries to shop online and which information is he looking for. Then we created on a camvas how we would like our pages to be and how would one page flow into the other. After this first step we designed how would our site look like and what pictures it would have. We also made our costum made logo ,and we chose mainly the colour black and white , which symbolize perfection and power. We chose them because they don’t exhaust the eye of the user, an element that was very important so in our website as in our app.

At this point we started building and after we had our prototypes ,we decided to put them on the test. We gave them to actual users in order to find problems that they might had. Lyckily for as on one hand they didn’t find many. Unfortunatly,on the other hand the problems they come across were problems that we couldn’t solve,like error prevention (heuristic #9 )because we are not programmers.

A Challenge we also come across was the lack of a cart in Tilda and pronto.io. In order to use it in tilda for example you had to pay for it and in pronto.io it was non existant.So we were forced to make a virtual cart.

Beside the challenges ,we learned a lot . We learned how to built a website and an app and overcome difficulties that may come our way. We also gained new skills that may come in handy in the future.

To those who would like to take the same journey as us we advice to pay attention to the user’s needs and wants as well as the professors’ advises. And of course be sure to test your prototypes.

Our team Amelia K. Eva Vasiou Vasilis Vasilopoulos Konstantina Dikibo Kwnstantina Marianna Menegatou Maria Christopoulou

This is an article about our progress in the course of AD &PR Lab II : Digital creativity Apps, Games ,Coding and corporate responsibility. Prof. Betty Tsakarestou, Dr. Stavros Kaperonis

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Konstantina
AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

Student of Communication, Media and Culture, faculty of Panteion University in Athens, Greece