SpeakUp agenđź‘€
Our agency backstory begins to the point when three people wanted to create an institution to help others’ plans come to life through consulting and supportive advisory. In order to realize someone else’s dream, we came up with the idea of a marketing agency that would have as a mission to back small companies and brands in order for them to get developed to something extraordinary. Such attempts where the collaborations with the CUP&CO company, Novibet and the Microsoft campaign separately. We even created a website to host our agency: https://speakupagency.hi.link and multiple others to support each campaign, like this one from the CUP&CO campaign: https://projectspeakupftcupandgo.my.canva.site/
Our final campaign was the one about CUP&CO. The procedure lasted about two weeks and it needed two stages of brainstorming in order to fulfil the related demands of the project. Initially, we searched thoroughly about the brands’ relations status and its customers’ circle. Then we had to delimit its identity to the most important characteristics and then adjust a target group and PR vision to that. We made the necessary brief and we organised our tactics. In the end, we selected the most helpful tactic, the one to succeed and we elaborated on it. A strategy was built on this tactic and then we structured the campaign. According to the plan we made a website and created a key message which operates as moto of the campaign too. Then, we analysed specifically and with more details the tour schedule that would be our main tactic. Furthermore, we understood soon the importance of tracking down the statistics of success and loses, so we focused on that in addition to the timeline our three-month schedule would have. This is how our campaign has now flesh and bones.
