Sport Club do Recife-Security Moms
Recife is one of Brazil’s footballing hotbeds and fan savagery there has been endemic lately. So they chose to get imaginative
Sport Club do Recife a Brazilian football club in association with Ogilvy Brazil decided to launch a campaign intending to reduce violence at their football games where the previous years had been observed a large number of deaths and major injuries due to the rivalry of the fans.
The idea of the project which is called “Security Moms” was to take the mothers of their most violent fans,train them and get them act as stewards hoping this will prevent Sport do Recife’s supporters from engaging into violence. So the club trained 30 mothers and put them supervising the fans in their most important and violent derby of the season the “Clássico dos Clássicos” with their great rival Náutico.
So,the mothers put on high visibility vests which have written on them the words “Segurança mãe” which means “Security Moms” in Portuguese. The mothers stood at the perimeter of the pitch observing the fans in full uniform while at the same time their presence was monitored in big screens all over the stadium attracting the attention of the spectators and helping to raise awareness on the significance of the fight against supporters of rival clubs.
At the end of the night everything gone according to plan and the effort was successful. Coincidence or not, there were no fights during the game, Sport Club Do Recife won the match 1–0 and everyone got home safe and as the club announced no one was arrested.
“After all, no one wants to pick a fight when a mother is watching, especially when she is your own’.”
Overachievers: Maria Griva, Maria Kall, Antonis Katsis, Eva Constantinou, Nickos Pan, Thanasis Papadopoulos
