Team 4 Female Forces: Myrto Korizi, Maria Gkolfi, Kyriaki Koutrouki,Matina Xenou .

Betty Tsakarestou Σταματίνα Ξένου Μαρια Γκολφη kyriaki koutrouki

ARTICLE 3: Part1

Our last advertising campaing for IKEA.

The thought behind our advertising campaign for IKEA (our final digital campaign).

IKEA is a very well-known furniture company, founded in Sweden, that has been around for nearly 80 years. It offers affordable products, enough to make a house feel like home. When we got the news that IKEA wanted us to take over their most recent marketing campaign, we were thrilled. We always wanted to collaborate with them because our beliefs align. Some of them are, their passion for sustainability, communication and support to our clients and having a good relationship with our colleagues. Our main inspiration came from our point of view as customers and the expectations we had from a store like IKEA. The main goal was to show IKEA’s quality products, convince even more people that it maintains its low prices and lastly introduce it to possible new customers.