The beginning- the creation of Bright Day!
During this semester, we came across with many difficulties due to the pandemic of coronavirus .In spite of these hard times, in ‘’Panteion University’’, we tried to be creative. In the department of ‘’Communication Media and Culture’’ and especially in the course: ‘’Introduction to Advertising and Public Relations’’ ‘we became members of the ‘’ Ad Discovery and Creativity Lab.’’
Our experience from this subject is definitely positive! We learned to be creative and positive in hard times. The first assignment that we had was: the creation of our startup brand’s digital presence, website, social media and the app.
At first, we didn’t have a clue about the agency that we were interested to create. We were thinking about creating an agency based on clothes or cosmetics or technological gadgets. However, for us, none of these was enough appealing.
Then, we came up with the idea of combining all of these, in one. We love events, parties, weddings etc. Therefore, we took the decision to organize events for the most important moments (weddings, baptisms, graduation parties, birthdays)and fulfill them with joy, happiness, luxury, style and coziness.
The second step in the process of creating the agency, was ‘’finding the name.’’ Bright Day was the perfect name for a full of joy and positivity agency
Our mission , we decided, was to offer special and remarkable experiences that will be remembered. The main goal was to bring people together by providing them entertainment and relaxation.
We were friends before the making of Bright Day, so we did not find it difficult to divide our responsibilities:
Nikol Andreopoulou: management
Alexia Moscouti: communication
Nikolina Thoma: decoration
Tonia Vlassi: decoration
Konstantina Machaira: social media director
Elisavet Liapi: coordination
Then, we created a media chain, focused on the services that our agency provide
We were determined to create active and dynamic social media, not only with a view to offer information about our services but also in order to attract more and more customers.
Facebook: https://www.facebook.com/BrightDay00/
Team: Bright Day
Members: Nikoleta Andreopoulou, Konstantina Machaira, Elisavet Liapi, Alexia Moschouti, Nikolina Thoma, Tonia Vlassi
