The Coca Cola Experience!

It is said that a person can recognize the bottle of Coca Cola with no other sense but touch. This fact, alone, can prove the huge success this company has made over the years.

As AD & PR Lab, on our previous course with had the chance to leave our typical classroom and visit Coca Cola’s office. The benefits of this visit were more than we expected, as we met professionals working for, let’s admit it, everyone’s dream company.

Opening the doors, that actually feels like you are about to go inside a fridge, the white and red colors are protagonists and the decoration is absolutely perfect, as there is a creative workplace and beautiful spots to take a break everywhere around. The offices are well organized and the rooftop balcony with the view is more than perfect to give you the inspiration you need on a long day of work.

As far as the presentations are concerned, it is remarkable the fact that Coca Cola runs ecological and social programs and chooses not to show off about, but to keep going in a dynamic and ‘’silent’’ way. Moreover, information about everyday working challenges and inspiring campaigns were analyzed inclusively.

The experience was intense and the lessons we learned were many and full of motivation to go on not only with the semester but with our whole lives.

Special thanks to our teacher Mrs Diana Birba, Betty Tsakarestou and Coca Cola Greece for this unique visit and for the buffet!

Our team: Afrodite Geo Kostas Madias Danai Lyratzi GianF Eirini Andreadaki