The digital presence of a start up brand

An other assignment that we had as the RE-Tech team in the course; “Introduction to Advertising and Public Relations” in the department of Communication, Media and Culture of Panteion University was to create our startup brand’s digital presence; the website, social media pages and the app.

After we understood that social media play a crucial role for a company in today’s marketing, the professor of the course assigned to us the task to build our company’s digital presence. It is worth noting that the article “25 Ways to Grow Your Social Media Presence” by Forbes helped us by providing useful tips.

As a team, we believed that we would be more efficient, if we worked in smaller groups. So, one of those groups had to create our company’s website. An other group had to build our app, and the last group dealt with the creation of our Facebook and Instagram pages.

Our site:

Our app:

Our social media:

Key text:

RE-Tech team members: Marianina Deligianni Kontos Efthymis Styliana Louca John Reizis Eftychios Roti

Lab Professor: Betty Tsakarestou

Read also: https://medium.com/ad-discovery-and-creativity-lab/the-strategy-of-a-brand-d7f84ae9f1e1

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