The EPTA Comms&PR Journey
EPTA Communications and PR student led project based agency at AD&PR Lab, Panteion University, professor: Betty Tsakarestou
PART 1: The behind-the-scenes of EPTA Comms&PR.
Our journey began an early spring morning, when seven individuals sharing one dream and ambition came together to create and materialize their ideas: our agency. We named it «EPTA Communications&PR» because number 7 was to us more than just a number. It was luck, fate, community, values and much more…The lucky number 7, the 7 members of our team, the 7 days of the week, the seven wonders of the world, the 7 values we share….the number seven is everywhere in our everyday lives.
Starting with the introduction of our agency, we are an innovative communications and PR agency, specializing in the realms of artistic expression, beauty, fashion and culture. We dream of a world where we are able harness the strength of inspiration to illuminate beautiful in all its forms. Our mission is to elevate brands, organizations and companies and inspire social and cultural change. We love to craft experiences and create meaningful connections, to build images that stand out. To put it simply: Success is no accident. It’s a choice.
Moving on to our founding members, we are seven ambitious, charismatic and hard-working women. Creativity, Innovation, Authenticity, Confidence, Sustainability, Empowerment, Passion. These are seven values that describe each and very one of us. Starting with our coordinator and web developer, Christine (Xristina Gklava) has excellent communication skills and is a passionate and creative storyteller. Marina (Marina Diakrousi) our graphic designer is a natural at creative design, has good adaptability and an eye for attention to detail. Eleanna (Eleana Vamvouri), our data/research analyst, is a hardworking individual, exceptionally organized and an active listener. Natalia (Natalia K.) is our brand and PR manager, handling the agency’s image, She can think outside the box, excellent at self — management and independent. Emila (Krochmalemilia) is our copywriter, has a talent at photography, is independent and can easily compromise. Wiktoria (Wiktoria Wrońska) is our event organizer with skills such as self-discipline, ease of establishing connections and striving to achieve goals. Lastly, Christina (Tsiora Cristina) with an «a» — dad joke — is great at multitasking, creative and optimistic, perfect for her role as a social media manager.
EPTA Communications&PR work can be found through our website: http://eptacommspr.tilda.ws
or our social media: instagram: https://www.instagram.com/eptacommunications , facebook: https://www.facebook.com/profile.php?id=61558100186262 , ΤikTok: https://www.tiktok.com/@eptacomms?lang=en and LinkedIN: https://www.linkedin.com/in/eptacommspr
The season has come to an end so let’s recap this seasons highlights, our projects.
Firstly, we were called to create a campaign for the Cannes Lions Awards 2025, for our special client ITVxCALM, continuing their legacy on suicide prevention. After their last camping called «The Last Photo», we felt we had to go beyond for such a good cause. Our campaign is called «BRIDGE THE GAP». The campaign’s tagline is «Always standing beside you».This tagline serves as a reminder that ITV and CALM strives to be a resource that wants to help people not live miserably and an organization that values its social responsibility. Most importantly it is a tagline that urges the audience to take action and show their loved ones and other people in general that they are there for them, it asks people to be kind to one another and it highlights the campaign’s essence: being connected can save lives.
The vision
for this campaign is to create awareness about how people can help each other overcome emotional blocks and get through difficult situations or make them easier.
Our mission
with this campaign is to create awareness for suicide prevention, to continue what The Last Photo started and to show people that it is better to lean on each other and communicate about their problems in order to feel better.
We know ITV values social responsibility and we are aware of how important suicide prevention is for the company. So for this campaign we have decided to honor those values.
We created, poster photos for our and ITV’s and CALM’s social media and a video for TV and media circulation of the campaign.
The visual identity of the logo was created with the core values of this campaign in mind. Inside a heart, which represents love and care, two hands reach towards each other and join. This imagery shows the connection of people that the campaign wants to promote. The name of the campaign, “BRIDGE THE GAP” is directly in the middle, in bold, rounded letters. The font is warm, approachable and almost childlike. We decided to use pink and blue as the colors of this campaign. Pink evokes love and kindness, while the blue promotes calm, peace and loyalty. The pastel tones are gentle, smoothing down the harshness of feeling alone.
Next up is our campaign for Novibet’s 15th birthday. This betting agency asked for a yearly, 360º, PR plan for 2025, the year they turn 15! The concept of the PR plan was to celebrate 15 years of NOVIBET and its growth while also continuing NOVIBET’s legacy as a company that is concerned about social issues, gives back and strives for positive impact. Our strategy is Combining actions that create positive social impact for others that increase Novibet’s publicity, brand and audience globally.
Our goals were:
And some of our tactics: Social impact actions
Free first-aid seminars at schools.
Continuing to build sports courts at heavily impacted and struggling global communities (esp. Latin America). Fund local teams\provide sports equipment and become a sponsor.
Empower women by collaborating with W.I.N. Hellas at Novibet’s publicity event
Truly grateful for this opportunity, Novibet and their PR team were incredible and absolute professionals when it came down to work and collaborate with them.
PART 2: 2024’s biggest campaign
The campaign of the year award goes to……… EMST, Greece’s National Museum of Modern Art. The museum collaborated with us to produce a new identity and brand image for it, given that the problem they were facing was lack of knowledge of the wider audience for the contemporary art world.
Problem/goal
From data we collected from a questionnaire, we found out that contemporary art may be confusing and boring for many people. It’s something new, unclear and not easily understandable. It undeniably serves as food for thought, so for some it is difficult to spend their free time at the museum, looking at contemporary art.
We wanted to create a different public image for EMST, and contemporary art in general. We aspired that the general public see the concept as something they can engage with and enjoy. In short, we were happy to make the museum well known and accessible to people from all walks of life.
Our key message/tagline: “Experiencing EMST: Dive Into the Heart of Culture and Innovation”
Our main strategic key-word is; experience. We want to make the EMST Museum an experience, not just another museum visit with no actual impact to its visitors. Now the museum can be imprinted onto people’s mind as an art space but also a sphere where music, dance, fashion and gastronomy meet.
Strategic pillars
Generating Awareness
INCREASE OUR AUDIENCE ATTRACTION, GEN-ZERS ESPECIALLY WHILE ALSO INCREASING INTEREST IN THE MUSEUMS EXHIBITIONS AND EVENTS. ALSO GO INTERNATIONAL WITH TOURIST ATTRACTIONS.
Building Loyalty with the Audience
The EMST experience is ever changing and there is always some new event or exhibition to attend.
Increase the Museum’s social media presence and PR publicity
Strategy Tactics
PARTIES/EVENTS TAKING PLACE AT THE RESTAURANT AND ROOFTOP GARDEN OF THE MUSEUM. CONCERTS, FASHION SHOWS AND ARTISTIC EVENTS ARE ALSO ENCOURAGED
MOVIE PROJECTIONS/THEATRICAL PERFORMANCES
BOOK/PRODUCT LAUNCHES
WORKSHOPS
COLLABORATIONS WITH OTHER CONTEMPORARY ART MUSEUMS
DOCU-SERIES ABOUT THE MUSEUM AND ITS JOURNEY; THEN AND NOW
PROMOTE THE GASTRONOMY RESTAURANT NYN ESTI AT THE ROOFTOP OF THE MUSEUM AS THE NEW MUST- VISIT SPOT OF THE TOWN
We want EMST to have an active social media presence.
Our goal is consistency.
Here are the designs for the campaign for social media use:
To conclude, this season was full of creativity, design, excitement and of course challenges! But when a team is strong, united and focused on the goals and ambitions everything comes in order! A big thumbs up and thank you again to our wonderful professor Betty Tsakarestou, who guided us and mentored us through this wonderful journey!
