The GiANT Heart Project
Top Advertising decided to collaborate with Novibet and help them with the GIANT heart campaign 2.0. Our mission is to start helping the greek community by providing them with new basketball courts all over the country. Novibet is a big betting company and after doing our research we decided that their campaign responds to our goals and targets of giving back to the community and helping young athletes play their favorite sport in many neighborhoods across Greece.
Novibet really made a huge step with their campaign. They decided to include one of the biggest athletes in the world in their campaign, Giannis Antetokounmpo. Giannis is a professional basketball player competing in the NBA. He plays for the Milwaukee Bucks, helping them win the Championship in the 2020/2021 season. He is a role model for almost any sports enthusiast and he taught us that anything is possible if you just follow your dreams. His mentality and work ethic is exactly the reason we decided to collaborate with him and the company he represents, which is Novibet.
In the second phase of GIANT heart’s campaign, we decided to continue the building of new basketball courts all across the country, especially in neighborhoods that don’t have an access to a court, but this time with eco-friendly products. Also, any citizen that wants to participate in the building process as a volunteer, their help will be highly appreciated. We hope that this campaign will raise awareness about ecological matters and sensitize the residents of Greece about environmental issues. We aim to make Novibet’s image more eco-friendly to the public with this project.
This campaign will be run mostly through social media as we are experts in this type of advertising. Giannis Antetokounmpo will post to his famous personal Instagram account stories and posts to publicize our campaign. Tik Tok videos will also be posted with Giannis trying many viral trends, customized for our purpose, using the hashtags #novibetgoinggreen and #greengiantheart. Last but not least, Facebook posts will be uploaded with detailed text and photos from the construction process. The same hashtags as Tik Tok will be used.
We are sure that the collaboration with Novibet and Giannis Antetokounmpo will boost our image and help us gain experience as a company and as individuals.
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