The Humanitarians
OUR STORY
Your favorite Marketing Agency.
OUR PRIDE CAMPAIGN
In response to the question of how our company initiated its journey, we are thrilled to say that we originally owe it to the #Go back to Africa campaign’s release. It was this very moment that we decided to seize the opportunity and found an anthropocentric company that will stand for human rights. By taking one step at a time, we managed to build up a really passionate team willing to put all its knowledge and experience into eliminating the inequality in between us. Each of us is different, has their special personality and they’re embraced by their own unique characteristics. Our thought was that, by putting all these different ways of thinking under the same task it will come out a more complete and objective result. Of course, in this beautiful journey of sharing opinions and giving finding solutions our clients come first. Our aim, when talking about our clients, was never less than a personalized relationship of trust and confidence.
Due to the purpose of our company, which is the defense of human rights, we decided to create a promotional video based on the pride month for a cloth company. First of all, let’s see what the pride month is about. LGBT Pride Month occurs in the United States to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world. Three presidents of the United States have officially declared a pride month. So, we made a campaign about HnM, as you all know.
HnM, as many cloth companies before such as Zara which had created eco-friendly clothes, decided to do something special and different for this month and create clothes based on the pride. We took over to fulfill this campaign by making a video promoting some of the clothes from their new collection through showing a variety of moments from every day life. The point is to make clothes no matter the gender or the sexuality and just live the moment and love yourself. The humanitarians have been created in order to protect what’s rightfully yours and step by step build a better and safer place to live. Love is everywhere and you are allowed to love whoever you want in any way you want. That does not mean you are different. We are all different somehow. That means you are special and unique and we are here to support that and be by your side. You all have the right to be free and live your life with no such restrictions. The point is to fight for what belongs to you and we fight for you as well. Give yourself the chance to shine. Together we can be the rainbow! We would like to thank the HnM company for giving us the chance to show our work and contribute to this beautiful campaign. We are here for you and feel free to contact us any time. You can find our contact info and our social media accounts in our website below:
Here you can find our campaign video, download it and enjoy:
THE “GO BACK TO AFRICA” PROJECT
Advertising lies” “it sells us products we don’t want” “advertising serves large, unethical companies at the expense of others”. These are some of the remarks that we often hear about the advertising world. This is what our team wants to fight against! By noticing this critical situation which is sometimes justified by putting the biggest companies on the front of the stage, we wanted to act. Our wish is to use advertising to offer better information and more pluralism. Indeed, our international team wishes to join forces to make the voice of those who are too little heard in the general hubbub heard. Greek and French students, we want to create bridges between different cultures to carry general values. We are the megaphone that must allow organizations without means to carry their message to the public! To begin with, we were inspired by the advertising campaign “go back to Africa” which proposes to use the negative image of this continent to change it completely and propose an attractive and active point of view. Commissioned by the African States, this video clip attracts the viewer by challenging him directly. The campaign invites the viewer to re-examine his or her preconceived ideas, commitment and vision of Africa. This is what we want to do through our work by proposing to highlight organizations, NGOs, social enterprises to carry their messages and challenge the consumer.
What does “Go Back To Africa” mean to us The Humanitarians Choosing this project for our Humanitarian campaign was not a very difficult task. Everyone is aware of the intense prejudice and unfairness in today’s world. And the African community must be the most prone to it. We tend to forget Africa’s history and influence in the contemporary word, so it is only natural to us to remind ourselves the first steps of humanity. Tracing back to our family land, Africa has places, history and culture that raise the awareness of its conservation. Our role is to preserve and promote it to the future generations, as our destructive tendencies have already caused enough damage to put Africa aside of our world’s rich history. This way we may have a positive chance of re-placing Africa in the top of Earth’s natural beauty. Consistent racial attacks and violence towards the African community have damaged not only the depiction of Africa towards the “outside world” but also our own bias. The target of this campaign is no other than us. Africa still remembers its uniqueness, we do not. Comparing this project to all the others available, we have come to the conclusion that “Go back to Africa” is the most essential. The moment we manage to raise the awareness about racism, Africa’s popularity instantly increases, concluding to the re-evaluation of a major tourist hot-spot. In this way we are helping the global economy take a big step forward to stabilizing the financial inequality many places face worldwide. Future wise, this investment is not risky. Once biased people discover the hidden gems of the African continent, the racial prepossession will decrease and Africa will bounce back to a renowned place of (not anymore) hidden beauty.
https://www.instagram.com/the_humanitarians_/
THE “NETFLIX AND TRUST” PROJECT
Netflix and Trust In recent years, alongside the massive technological evolution accompanying us, humans have found more and more ways of entertainment. From new toy factories, innovations to sports and gaming consoles, one of the biggest forms of digital entertainment is the universe of movies and TV series. However, no one is satisfied enough from the channels of their local TV, therefore new sites have been created in order to attract the global audience by providing them with every genre of movie and series possible, from all around the world. If this idea seems familiar to you, then you surely have heard of Netflix, the number one streaming platform on the Internet. But why do people trust Netflix so much? First of all, Netflix provides a wide variety of movies and TV series that are different genres all over the world, so finding something that you will like is assured. Secondly, Netflix is always updating and presenting to their viewers with recent movies and blockbusters. Now another important fact is that the new generations that they are not working full time or at all and they don’t have many obligations spend their time there, watching this vast variety that it provides, that means that is affordable since they can pay the subscriptions themselves and it costs only 7.99 euros per month. Netflix is everywhere that means that you can download it to every platform that means IOS (for apple devices), Android (for phones such as Samsung) and for the windows that computers use. Another great feature that Netflix provides is the kids channel, so that means that if you have a family which have a smaller child, they can enjoy their favorite kids show excluding the movies and tv series that are inappropriate to watch at this age. You can also download movies and the tv series for a limited amount of time though but still you can watch them if you go on a road trip and you don’t have internet access. Lastly, the audience can critic every movie they watch and alongside the rating, it provides us with the summary of anything we want to see, while at the same time with the trailer of the movie/show. Moreover, like Netflix that has develop trust between themselves and the customers, we want to build that trust to our company as well. In the Humanitarians we know that trust is nothing less but the key factor to any kind of professional relationship. However, it is one of the most difficult assets that a company can ever gain in an extent degree as it originally depends on the operational qualification of the people that constitute it. By taking this into account, here we provide you with honesty and support in whichever idea you may have. We are giving you the benefit of the doubt. We do not want you to be afraid to speak your word. You should know that we are here to listen, discuss and exchange opinions and valuable information. We have nothing to hide from you. Here, there are no excuses. We respect our clients more than anything and we want them to know that when we promise to carry through a task, we keep our word. Over- communication is our manner of working. To prevent possible mistakes or misunderstandings we choose to never stop inform one another. We clarify our tasks and positions and we know our expectations.
OUR CONTACT INFO
https://www.instagram.com/the_humanitarians_/
#AD&PRLAB
Panteion University
Professor: Betty Tsakarestou
Team: The Humanitarians
Members: Stavros Kallergis, Dimitris Patsiantzis, Tzelabessini, Danae Aspioti, Ioanna Charalampous, Alban Leduc
Originally published at https://thhumanitarians.wixsite.com.
