The idea of Armancon

By Ioulia Ntoka cofounder of the AdMe Company

First of all we started by looking into the company’s history and the highlights of their ride throughout their journey to become the company they are in today’s era.

Armancon was created in 2001 and its first brand was ‘azade’ which would later become the umbrella brand of the company. It has 13 brands under its name and they are rightfully represented in the maquillage field by the brand ‘essence’, the number 1 cosmetics brand in Europe by having its exclusivity in distributing its products. In 2014 Armancon expands into the field of alimony products and natural cosmetics.

Moreover they have been represented in the fields like of maquillage, personal and dental care. All in all, Armancon occupies 13 brands, produces 7156 products, has 141 shipping points and distributes to Greece as well as in Cyprus.

As a team we thought that it could be a good idea to collaborate with this company because of the same values and philosophy that we follow. Moreover, its central core is to illuminate all aspects of modern women’s fashion and to highlight the essence of elegance, with products of impeccable quality, at exceptional prices.

Nowadays many people have not come to the realization of the positive effect natural cosmetics have and thus most of them stick on buying chemical products. Armancon is striving to make a change about this situation and that is why their vallues consist of evolution, humanity, neutrality and being eco-friendly.It aims to influence the people that are not fully informed about natural cosmetics and also broaden the target audience of women from all ages.

Finally, by taking up the responsibility of representing Armancon our goals are to promote brand awareness and establish their name in the fields of cosmetics and fashion. Furthermore, we plan to reduce the usage of chemical products and increase the sales of natural ones in order to reach out a world wide audience by boosting the natural and eco-friendly section of fashion and beauty.

By raising awareness about the new reality of natural cosmetics and gradually reducing the usage of chemical products not only do we help our planet to improve but also we are making small steps to meliorate our lives and our mental health.

You might also visit my team members: Mustafa Beyazkuş, Agelos Latsi, Artemis Logkaki, Eleni Perperidou and Basiliki Tomazou for more AdMe’s content.