The New “Loumidis” Project.
Hello!
We are the “LoADing” team and we are bringing to life “The New Loumidis Project”. Our mission for our latest project at “The AD&PR Lab: Apps, Games, Coding”, is to point out a brand’s weakness and, as an agency, suggest a strategy to help the brand find a solve the existing problem.
For this purpose, we created a report where we state the problem and suggest our ideas and solutions. More specifically, we noticed that although “Loumidis” is a very famous coffee in Greece, it lacks young customers. Our proposal, is to reposition the brand, in order to make it more appealing to younger audiences. To achieve an effective and successful repositioning, we are suggesting the following:
· Take advantage of the power of social media
· Create a cool, fun and engaging TV ad.
· Create new packaging with respect to the traditional pattern
· Create exclusive “Loumidis” coffee shops for students, appropriate for studying.
The following pictures are our Facebook and Instagram posters, that we aspire, along with the changes we’re suggesting, will make young people discover more about “Loumidis” and fall in love with the taste and coolness of Greek coffee.
Angelika Hazizi
