The New York Times|The truth is hard to find
The new campaign of New York Times: The truth is hard to find,focuses on critical themes that have been covered repeatedly by Times journalists even under the hardest conditions. The campaign includes four films have been created by the famous director Darren Aronofsky. The films have been showing the journalists’ hard work and the tough conditions they confront in order to make people aware, promote the truth and support independent journalism.
The four films are related to refugees and immigration, war and terrorism, the effect of health epidemics, economic hardship and infectious disease. The video speakers are the photoreporters who have covered the particular incedents. Thus advertisements become realistic and convince the public. Furthermore the choice of the director reflects the prestige of the New York Times.
The message given through the campaign is how hard producing quality is, selecting the right resources and how important is people supporting it. The New York Times is broadly known for its transparency and the production of quality content. Conclusively the campaign responds to the principles and ethics of the newspaper.
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