The perfect symphony — or just the perfect collaboration — Lab Art Events & Pepsi Cola

Our client is Pepsi cola a qualified soft drink producer. To advertise its new product, we were asked to organize an event with an artistic impact as the labels of the new production will depict works of art.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

We based our whole campaign on its strong passion of PepsiCo for the arts as shown in their past campaign concept on Behance and we got inspired by its powerful slogan “where there’s Pepsi there’s dance (-music).” and took it a step further to create a new whole symphony of all the arts which bring the love and peace to people. We called it “the Perfect Symphony”.

“The Perfect Symphony” event hosted by Lab Art Events x PepsiCo is going to be the event of the year! We wish to have a large audience at the event that we will organize for the presentation of the new artistic Pepsi product. We will focus on highlighting the importance of art and artists! That is why we chose the event to be held at the beloved Stavros Niarchos Foundation, which is a point of excellence for art and letters.

Our team of 4:

Alexandra Kolompourou 41200102

Maria-Eleni Matsota 41200085

Panagiota Sideria 41200096

Ioanna Sioutou 41200137

Special thanks to Ms. Betty Tsakarestou!