The Power Ad Girls and the process of Empathize and Define

This article was created in order to evaluate our journey as a start-up team , from creating a main idea of a website until we finally made it real.

To begin with, TRISTEApp is a website aiming at people with daily and chronically psychological problems,with the help of online psychologists in a very affordable price(https://medium.com/@LCharitonidis/the-tristezapp-website-2fe842397add)

Empathize

In order to come closer to our future customers and users of our website we had to follow specific steps to lead us to our final goal.

WE HAD TO THINK WHY WOULD THEY BUY OUR PRODUCT; AND THE REASONS WERE MANY

So we started with our five why’s:

• What is the problem we need to solve: Tons of daily stress and emotional corruption that occupy the minds of modern people
• Who is the one that get affected the most by this problem: It’s already a big amount of workers, families, teenagers etc.
• Why?: The fast pace of modern life that plays a major factor in the lost of our free time, our connection with the environment and the things that surround us.The pressure in the workplace and sometimes even at home, gives every single one person fertile environment for depression , panic attacks and anxiety.

It was rather a difficult methodology to follow, called the 5why’s , but in the end:

WE MADE IT.

Then, in order to understand them..WE HAD TO ASK THEM.

First of all, we asked some questions in person and then we made a more typical rather personal questionnaire.

The results of the 19 people we asked were the following:

1. Do you have days when you don’t feel like living life?: 68,4% said YES ,a 21,1% said NO and a 10,5% said MAYBE.
2. Do you feel isolated from your family, peer group and friends?: 78,9% said NO, 21,1% said YES
3. Do you feel like nobody understands you?: 47,4% said SOMETIMES, 36,8% said NO and a 15,8% said YES.
4. Are you facing all your problems alone?: 73,7% said NO and 26,3% said YES.
5. Have you ever thought of adressing a psychologist but it was too expensive?: 57,9% said NO and a 42,1% said YES.
6. Do you think that you cannot face your problems alone?: 52,6% said YES and a 47,4% said NO.
7. Would you take help from a professional if it cost a few money?: 68,4% said YES and a 31,6% said NO.

To sum up, it was hard to find people that wanted to be asked these questions but in the end we managed to find them and the results we got helped us and gave usefull information about how we should manage our website.

THANKS FOR WATCHING!

Lida.Charitonidis

Kyriaki Kyriakoggona

Peggy Makrigiannaki

Anastasia Papathanasiou

Ηλιανα πανταζη