The StartUp Land

A website created in terms of “Digital Creativity: Apps, Games, Coding” session of #ADandPRLab, assigned by Stavros Kaperonis and Betty Tsakarestou, Head of #ADandPRLab.

TheStartupLand.com is a technology media property, dedicated to presenting startups and new Internet products, while breaking tech news. The main goal of this site is to provide useful information regarding start up enterpreneurship in every corner of the world, as well as tech news and gadget information, such as the launch of new technological products, etc. Our inspiration focuses on making Datalandbase, thestartupland’s open database about startup companies, people and investors, the leading statistical resource for technology companies and transactions.

WEBPAGE LAYOUT :

The logo stands at the top of the website. It is specially created for the needs of the website, on which we have applied the latest designing trends, so as to make it unforgettable. Our whole website is built excactly that way (white, clear backgroung, minimalistic atmosphere, easy and simple to use, clear categories, easy transfer from a post to an other and easy access to our social media accounts), so that we can guarantee to the website visitors a unique experience, that will quickly and easily provide them with all the information that they are searching for.

Moving rolle showing the cover photos of the latest uploaded articles

Right below the logo, a rolle with cover photos of the articles lies, that periodically moves, providing a sneek peak of the latest articles uploaded on the website. The rest of the page is covered by the uploaded articles with chronological order, while at the right side of the page, visitors can use the “Search” option to find a specific article that they are looking for.

Regarding the rest parts of the landing page, a tool bar stands at the top of the page, that provides the options: HOME, CATEGORIES, CONTACT US and TERMS OF SERVICE, covering every aspect of the website function. Exploring the categories, users will soon find out three: START UP > EUROPE , USA , ASIA and TECH NEWS.

It is also really important to highlight that a pop-up notification is delivered to the users when they visit the website, which calls them to share with us their email address, so that we can directly send them the latest start up and technological news once a week, ensuring our website traffic. We have also implemented a chat bubble, aiming to simplyfing the process of anyone, who wants to contact with us.

pop-up email notification

Final button for an interactive website is a StartUpQuiz we have implemented, so that our users can disover their start up enterpreneurial personality, through specially created questions, that focus on the numerous different aspects of human’s inner world.

WEBSITE ACHIEVEMENTS :

The website has been designed that way, so as to be responsible at every device that a person is going to use to visit it. (pc, tablet, mobile, etc)

It is mobile optimized, since more than 60% of users are going to visit the website with their mobiles.

It is SEO ready, since it is easy to be indexed by Google Chrome bots.

Our site is perfectly readable even on extremely high resolution screens (retina hdpi).

At this point, we would like to thank miss Betty Tsakarestou (Professor and Head of Advertising and Pr Lab at the Department of Communication, Media and Culture, Panteion University)and Dr. Stavros Kaperonis for giving us the chance to experience the creation of a website from the very first beginning, in terms of “Digital Creativity: Apps, Games, Coding” session of #ADandPRLab.

THE TEAM: Vasilis Plegas, Fotini Panavou and Anastasia Zapadioti .

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Anastasia Zapadioti
AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

Panteion University, Department of Communication, Media and Culture • PR - Marketer Enthousiast in the making➰