The Story of GiANT Heart actioned by Us-Lab Art Events
GiANT Heart aims to contribute purposefully to the vulnerable communities and to those in need while staying true to the fundamental values of social caring, hope, and second chance.
The “GiANT Heart” initiative, led by the ultimate MVP Giannis Antentokoumpo, positions first and foremost at the core of its activities the unconditional and multi-level support of organizations that strive for a better future.
Our proposal -as a team- is to create a short film that will project the evolution of teenager “Giannis” from the spot of the previous campaign. But now the goal will be achieved and the teenage protagonist will try to conquer the top and work harder every day. His inspiration will be the story of Antetokounmpo again. The movie slogan will be “Dream Big, Work Harder”.Our campaign ambassador (Giannis Antetokounmpo) will be presented as a helper in the effort of teenager Giannis and will encourage him to every little failure. This will also be presented with the new slogan “Dream Big Work Harder”, but also refers to the previous campaign between Antetokounmpos and Novibet, namely the alliance of love.
The short film is ideally recommended to be screened on television, YouTube and IGTV. This film will also be through the advertising of the campaign and we will also include clips of our new collaborations ( Powerade)that will sponsor our events. We want to make GiANT Heart campaign Even More GIGANTIC with this proposal.
One of the very first GiANT HEART courts were brought to life in Petralona at the very beginning of this year. Petralona has been a frequent pit stop for the GiANT HEART….so this year we stopped by the court of Petralona! Greece’s heat was not enough to keep thirsty basketball fans indoors and our Basketball Tournament for ALL got fans loud and fired up before GiANT HEART SEASON 2!
At the beginning of the year, Coca-Cola came to us hoping to find a way to generate brand awareness in Basketball fans for their energy drink line, Powerade. The solution? Get fans fired up for free the whole time of the Tournament!
GIANT HEART x NOVIBET inaugurated its presence in the athletic affairs of Petralona, supporting as an official sponsor the leading basketball event “Antetokounmpo Basketball 3on3 FOR ALL”, with an honored person Giannis Antetokounmpo. In a spectacular tournament organized with the participation of big stars of Greek and European basketball, where Giannis Antetokounmpo will be awarded an honorary plaque as one of the biggest basketball personalities in the country, recognizing his undoubted contribution to sports. The event will be attended by dozens of young and old Petralona citizens who want to unfold their love for the sport on and off the floor of the tournament!
Our team of 4:
Alexandra Kolompourou 41200102
Maria-Eleni Matsota 41200085
Panagiota Sideria 41200096
Ioanna Sioutou 41200137
Special thanks to Ms. Betty Tsakarestou!
