The Story of our Lantern Media

Published in

AD DISCOVERY — CREATIVITY Stories by ADandPRLAB

4 min readJul 4, 2022

1. About us

Chinese lanterns, also known collectively as lanterns, are an ancient traditional handicraft of the Han nationality. It originated in the Western Han Dynasty more than 2,100 years ago. Before and after the Lantern Festival on the fifteenth day of the first lunar month, people hang red lanterns symbolizing reunion to create a festive atmosphere.

As an ancient lighting tool, lanterns are popular in all ethnic groups across the country. Most of the skeletons are made of thin bamboo strips or iron wires, with gauze buds or paper cages on the outside, and candles on the inside. Generally made into a cylindrical shape, different sizes. Hang or carry.

Therefore, no matter in ancient times or now, lanterns are regarded as important symbols of China and Chinese culture. On the other hand, lanterns are usually red. In China, red is a symbol of good fortune and luck. Red also means that business is prosperous and prosperous, so merchants usually like to use red to pray for a good meaning.

Therefore, this is also an important reason why we named our company “Lantern Media”. On the one hand, we hope to use an important symbol representing Chinese culture to announce our main business — — serving Chinese gourmet shops; on the other hand , we also hope to use red color to pray for a good meaning of prosperous business.

Our lantern media has three members — — one is the lively and cheerful Di Zhou (mainly responsible for the COO’s work), one is the mature and dignified Mengni Bao (mainly responsible for the CEO’s work) and the other one is the smart and responsible Jingming Zhu (mainly responsible for the CFO’s work). All of us are masters students majoring in journalism and communication.

We have internship experience in the media field, and we have cross-cultural backgrounds and master bilingual communication skills and skills. So, just believe in us!

2. Our Main Business and Target Customers

We hope to provide food digital marketing and promotion for all Chinese restaurants in Greece, including market research、market expansion、Cultural and creative design and so on. And all Chinese restaurants in Greece and all Chinese who want to open a restaurant in Greece will be our target customers.

3. Our Mission and Business Objectives

We try to help Chinese restaurants in Greece realize branding operations. To be more specific, we hope to establish “Lantern League”, build up Chinese Restaurant Alliance in Greece and uniform coupons between affiliate restaurants.

Besides, we will host an alliance member event, on the one hand, jointly hold all alliance members to regularly hold Chinese food festivals, food expositions and other activities, and on the other hand, holding official events, strive for multi-party cooperation, and unite with embassies in China and Chinese companies in Greece. Of course, It is very important to unified Union Rules and Environmental Standards.

4. Our Business Values

(1) Customer Sustainability

More and more Chinese people want to go abroad and bring Chinese food to the World, So we have a stable and sufficient source of customers.

(2) Service Sustainability

All of us team members are masters students majoring in journalism and communication. We have internship experience in the media field, and we have cross-cultural backgrounds and master bilingual communication skills and skills. So our communication strategies and ideas can be tailored to different situations.We can guarantee Service Sustainability.

(3) Concept Sustainability

We advocate the concept of environmental protection，eg：Kitchen waste sorting, Water recycling, Water conservation and so on.