The thought behind our advertising campaign for IKEA (our final digital campaign).
Team 4 Female Forces: Myrto Korizi, Maria Gkolfi, Kyriaki Koutrouki,Matina Xenou.
ARTICLE 3: Part 2
The thought behind our advertising campaign for IKEA (our final digital campaign).
First of all, we wanted to find ways to advertise it to social media. So, we thought that sponsoring a TV panel with IKEA furniture and conducting multiple giveaways throughout the season on the panel’s Instagram account, would be a great idea. Also, interacting with our customers through comments on different social media platforms.
Another way to approach new customers, was by advertising our virtual walkthrough of the store,which they can have access to, by visiting IKEA’s website, using their smartphones or their computer, as a way for them to familiarize with it, in order to get an idea of IKEA’s homey environment. Moving on, we wanted IKEA to not only stand out for its eco-friendly products, but also for its eco-friendly actions. Moreover, the main message we wanted our current and potential customers to receive was that IKEA cares about them and their needs. As for our target audience, we focused mainly on low income families, college students and young people, who are just getting started with their lives. That is because of the low cost IKEA’s products have. Lastly, we thought that the perfect timing would be between August and September. Those particular months are the busiest because of the start of the new academic and school year, which means that a lot of college students are moving into their dorms or new apartments and are in need of furniture. At this time, furniture ads are at their highest need, a situation that IKEA can benefit a lot from. The main inspiration is YOU, the people.
