The Uber phenomenon.
Starting our journey as Ad Discoverers during the Advertising and Public Relations lesson of our university, Panteion University, we were assigned to be brand ambassadors for a brand of our choice.
‘’Good things happen, when people can move, whether across down or towards their dreams!’’
After a lot of consideration, we decided to represent Uber, since transportation startups are all the rage these days. Uber, though, is one of the most popular and “oldest” in the industry.
I am not going to talk about the history of the brand but I will let the man in the picture below, Mr. Dara Khosrowshahi, Chief Executive Officer of the Uber Company explain you everything better than I would ever do, through his letter.
First and foremost, what is Uber? Very simply, Uber is a transportation service that allows riders to contact drivers that are in the area for a ride. But Uber does not refer only to riders. Uber also gives people who are interested in gaining extra money the opportunity to become drivers for Uber company.
In other words, Uber offers riders convenient, inexpensive and safe taxi services, on the one hand and provides drivers with exceptional pays, while allowing them to be independent and even receive tip, on the other hand.
How does Uber work? Everything takes place within the Uber app, so there isn’t any fuss or muss. Riders don’t have to call a cab operator or make sure they have enough cash. They don’t even have to have your credit card on your person as long as you have your phone with you. Isn’t that genius?
Check the link below to find how you can use Uber, step by step: https://www.uber.com/gr/en/about/how-does-uber-work/
But then, if someone is interested to becoming an Uber driver the requirements are simple:
· Be older than 21
· Own/Access to a good conditioned four-door vehicle
· Have valid card insurance
· Have driver’s license
· Have no major criminal history
Lastly, Uber has become so huge today for numerus reasons. First of all, Uber is international. People are able to have the best taxi services all around the world by the press of their mobile button. Secondly, Uber provides its costumers with discount coupons and other deals all the time. Last, but surely, not least, Uber is the safest way to move around, since riders get to choose the driver and the vehicle they wish, vehicles that of course get background checks very often.
‘’Uber is the biggest taxi service company nowadays without even owing a single taxi!’’
Taking all the above into consideration, our team decided that Uber and the revolution the company has made should be represented and get heard, hoping that Uber will inspire other restless spirits develop their own smart and unique ideas to create amazing things!
#uber #addiscovery #brandambassadors
