THE WOAH EXPERIENCE

We are the Market Rangers and we came up with a plan to promote the new application by Coca Cola, called WHOA (Where Only Awesome Happens).Our idea was depended on finding something awesome and offer experiences of a lifetime to our users. First and foremost, users have to sign up through their social media or to WHOA app.

There will be a contest held for everyone. The game is easy. It is called “game with boxes”, some of which include special gifts. There are 20 boxes and five of them hide special offers and discounts on our sponsores’ services, such as efood and airtickets.

• 3€ discount in orders from e food (above 8€)
• 10% discount in flights among Greece
• 1+1 tickets or passes at events sponsored by WOAH or Coca Cola
• 50 point bonus
• play again box

The rules are simple. Users are allowed to play once a day. If someone win, they are not allowed to play for five days and they have to use their gifts at that same time.Otherwise, they can play every 24 hours. Each user can collect points; by 100 points, they can choose among fewer boxes, which increases the ability of winning.
During our big events and competitions, there will be a jackpot box hiding one great gift, such as full pass for Tomorrowland Festival.As said before, it is essential for users to sign up to our App or connect through their facebook account.
Not only the aforementioned lead to clarity and justice as far as the winners’ selection is concerned, but also it is a way of non stop enrollment to our application.
Our contest will be held in order to define the 50 winners, who will travel all for free to Tomorrowland. We are hoping to borrow a plane from Brussels Airlines, have the tickets covered and have a mini party for approximately 3 and a half hours before arriving to the place of accomodation and the event. Inside the plane there will be a dj and 5 youtubers in order to record the whole event and meet the winners. We are also going to be there to stream live the happening on our application and on Coca Cola’s social media.
Each winner will gain a full pass to tomorrowland, which includes;

• accomodation
• transfer to and from the festival
• a full ticket to every happening of Tomorrowland.
• giftbags and suvenirs.
• Our financial plan for Tomorrowland (plane tickets included)
  58.196€
• More thourough: pass/person is 718€
  Dj’s fee: 1.500€
  Youtubers: 718€ plus fee of 500€ each
• Final cost:
  58.196€
• If the plane tickets are not included:

Plus 300€ per person → 79.796€

In order to extend our users’ engagement, we are planning to organize 5-day trips for those who use the application more.
Everytime one user enters the app, a attendance point is added to his account. Those with the highest score enter the competition of winning one trip for 2 to an exotic destination and gain experiences of a lifetime. This is our premium competition, which will be held every 3 months, so as to give our members the will to use our application even more.
We chose Belize, a place in the Caribbean, which offer wild nature with tropical forests and a great part of the ocean, which can lead to great adventures and experience for the winners. By that, we are hoping to extend our target group and offer bigger things and gifts so as to give users the enthousiasm to join more and more and win values and not things.

Financial plan: Belize

• tickets: 1187,70€/person
• accomodation: 400€
• rental car: 170€
• Diving package: 400$ (326,56€)/person
  Meet the Mayas’ civilization:
• Carasol visit: 15$ (12,25€)/person
• Cockscomb Basin Sunctuary: 10$ (8,16€)/person
• Actun Tunichill Muknal visit: 80$ (65,31€)/person
• extra 400€ for trying local restaurants and further activities
• Total: 4.169,96€
• In a year where 3 similar trips will takes place: 12.509,88€

Our team (Market Rangers): Laoura Apostolou, Dimitra Giannakopoulou, Marilyn Koutonias, Christina Panagakou, Eleni Protopapa, miketrigkas, Marios Joseph

◾️Special thanks to Mrs. Betty Tsakarestou & Mrs. Diana Birba