Wavepaths Beta
Presentation: https://drive.google.com/file/d/158qWOp_p-hFa6Epldbgc10wAR_vG_WtY/view?usp=sharing
Univertising Website: https://univertising.wordpress.com/
“Univertising” is an advertising company that aims to promote innovative start-ups created by young people all over the world. We believe in the power of young creative minds and we help these people make their companies well acquainted and become successful marketeers. Until now we have made a few very good collaborations with various start-ups in Greece and in the UK. However we’d like to share with you one of the most interesting occasions. It’s no other than Wavepaths Beta.
Wavepaths Beta is a London-based wellness start-up that aims to use music and light in meditative journeys to offer a deeply personal, adaptive multimedia experience similar to psychedelic therapy, but without the use of psychedelic drugs. Computational systems are used in order to respond to one’s emotional state and offer a highly personalized experience every time.
The start-up was founded by Mendel Kaelen in 2018 and its main vision is a radical new approach to well-being. Nowadays more and more people suffer from stress and depression due to the nerve-racking pace of modern lifestyle. In a desperate need to relax they vent to unhealthy habits, they develop addictions etc. Apart from therapy, there are other ways to deal with stress, especially when it’s not at a very high level but enough to affect one’s life quality. At this point we can talk about alternative forms of therapy, such as psychedelic therapy. That’s what Wavepaths Beta was based on.
We chose to brand this company for various reasons. First of all, it launches an innovative idea that sheds light upon new scientific fields, such as psychedelic technology and neurophysiology of music. It was founded by young scientists, technologists, designers, psychotherapists and artists. In addition to that, it is definitely a must-try experience, and it can appeal to anyone, there are no limits to the audience. And one of the most important facts is that this company offers free therapy programs to drug addicts, a very radical movement to fight drug abuse.
In order to boost Wavepaths Beta, we built a very effective branding strategy which we believe will open the way for global recognition and success. At first we made sure that Wavepaths Beta has a separate mobile app and is also prominent on all social media platforms, because these are now the most used branding tools. After that we managed a very client friendly package with a free trial first therapy session. And last but not least, we provided Wavepaths Beta with public stands for music events or scientific conferences.
We have built a strong professional collaboration with Wavepaths Beta and the company is already making rapid progress. But of course there is still a long way to go. However we are nothing but optimistic, because people working for this company are young and energetic, they have set high goals, they work hard to achieve them and aspire to reach the top. It’s an extremely promising concept and we are all the more glad to support them!
