Why 7 cups Is The Ideal Customer For MyVision Company
As a company, MyVision specializes in self-improvement and self-care advice, giving them to people who need it the most. From nutrition to psychological help, MyVision provides its customers with the best tips and care they deserve. Similar are the goals of 7 cups, which provides psychological therapy through the internet. That’s why 7 cups is the perfect customer for us.
Who is 7 cups?
7 cups is a well-known company which exploits the power of the internet for a good purpose. They give their precious help to people who deal with psychological problems such as anxiety and stress, by giving them advice on how to overcome them. There are chat rooms in their website where anyone can enter and chat with people who also experience similar problems with them, or they can talk to volunteer trained listeners in order to give them the right tips. These services are 100% free, except for the ones who want to take professional therapy sessions with experienced therapists for 150$ per month. Founded by psychologist Glen Moriarty in 2013, 7 cups won the 2016 Stanford Medicine X Award for excellence in Health Care Systems Design and over the years has created partnerships with multiple organizations, such as the International Bipolar Foundation and has helped over 25 million people over the world.
What makes 7 cups so unique is that it offers significant help to people who can’t afford it. Most of the world today has access to the internet, but not everyone can afford to pay professional therapy sessions. This company gives the opportunity to people to express themselves by talking to other people on chat rooms and share their problems and feelings, but also their personal advice and tips on how they face their struggles. Of course, for those who can afford it, their professional therapy is also really helpful, but the fact that they train listeners to listen to people on chat rooms voluntarily is extremely important.
A very huge part in a person’s well-being, aside from their nutritional habits or their exercising program, is their mental health. MyVision aspires to have experts available 24/7 in order for everyone who needs help to reach out to us any time of the day. 7 cups’ goal is to help its customers cope with their anxiety and stress in a more easy and effective way. Thus, they are the perfect match for us because through our partnership both companies will achieve one vital goal: the inner peace of our customers. For a successful collaboration, both parties have to be cooperative and always work as a team, and not as individuals.
7 cups’ target groups ranges from teenagers (13–17 years old) to adults (18+) who have an unstable and hard relationship with their anxiety and stress. Their services help them see their problems from a different perspective so that they can enjoy their lives again to the full. With their empowering and uplifting tone of voice, the creators hope to build trust and good communication with their customers, giving them the sense of positivity and encouragement.
7 cups’ Market Position
7 cups is the largest e-counseling platform by far in terms of actual numbers, making them able to compete with other similar platforms, such as BetterHelp and Regain Counseling, the two main competitors of our client. They may offer a similar type of services to their customers, but 7 cups stands out for its uniqueness. It started as a completely free platform, when all the others demanded a subscription and it was created as a social network. Those who need help can talk to trained listeners and common people, creating a familiar and welcoming environment for everyone to feel safe. As a company, it may not be updated with the latest features, such as meditation programs or daily inspiring quotes for the user, but it still is one of the strongest e-counseling platforms in the market today.
With a SWOT analysis, which describes the strengths, weaknesses, opportunities and threats of our client, we can have a more complete profile of them.
Strengths:
- 100% free service
- 150$ per month for unlimited chat with a certified therapist (which is pretty competitive)
- 7 cups is already popular
Weaknesses:
Some people may question the selection and the effectiveness of the volunteer listeners, as they are not clinically licensed therapists with various degrees.
Opportunities:
Due to the corona virus, a lot of people feel uncertain for what their future holds, thus they feel the need to express themselves and take care of their mental health. 7 cups can be the ideal platform for those seeking inner calmness and support.
Threats:
Other brands, similar to 7 cups, have already taken advantage of the circumstances, heavily advertising themselves on the internet in order to attract the attention of the public.
Concerning our collaboration with the company, MyVision is willing to promote and support the essential work of 7 cups through platforms that our demographic usually engages with: Instagram, which is one of the most powerful social media apps the last few years, Facebook and Twitter. Using those media, we will release a series of articles, quotes, videos and daily affirmations, concerning our client and why everyone who follows us should try their services. All this promotion will help us gain the attention of the public and share our project.
The messages MyVision will use for the promotion are:
- Worry less, live more. You are not your anxiety. Learn to grow beyond it.
- The self-care platform to help you through these uncertain times: 7 cups!
- Access an inclusive community. You are not alone! Join millions of others in the 7 cups community to learn and grow together.
- With 7 cups you will never feel alone again because your voice is always heard!
We hope that our client will like our services because we use a variety of multimedia such as photos, videos, articles, music and we tend to use interactive material in general. We believe that 7 cups will appreciate our hard work as we appreciate theirs and by giving us a plan of how they would like to work with us, our collaboration would be very effective. We also hope that a reasonable amount of money will be invested by both parties in order for this project to be successful.
The estimated time till our project is finished is by the end of June, while on June 15th we will check its progress with 7 cups.
