“WOAH” APP / MADWALK EVENT
WOAH means “Where Only Awesome Things Happen“
WOAH is a new “Woawesome” app created by Coca- cola and is available for Android and IOs.It Includes live streaming content of events, articles, photos, videos and opportunities to live unforgettable experiences!!!
Υoung people will love it as they can share stories of their experiences. The App offers access to special discounts, tickets for the “I-days festival” and other contents.
We PRocrADstinators team suggest a “Woawesome” possible collaboration with Village Cinemas. When the teen is near the cinema a promo code will be send by the application, provided that the teen will have the GPS application on his phone activated. With this promo code the individual has the ability to enjoy a free coca — cola with the movie of his choice.
What’s more , a second collaboration could be with VODAFONE. The COCA-COLA company can print a barcode on the bottles. The consumer will scan this barcode in order to receive free MB by VODAFONE CU.
“WOAWESOME ENOUGH?”…..NOT JUST YET!!!!
For the event we chose “Madwalk”
Madwalk 2018:
We choose the event of Madwalk for the reason that they provide awesome and spectacular content, music which represents the teens and the latest trends of fashion.
This year we suggest Madwalk be presented by Vicky Kaya, a woman with a great experience over fashion. The YouTubers who will be able to support and inspire the show are:
Επώνυμος Αλκοολικός , Venetia Kamara .
Α contest for the Madwalk in 2018 with “Vintage Style” (dresses, leggings,shirts,natural makeup)will be held. The first 20 teens and young adults who will post their picture on Instagram will win and will have the opportunity to enjoy the show in the VIPs of the Madwalk and a T-Shirt of Coca Cola.
Υoung people and adolescents are fond of crazy and unique experiences, so why lose them at the end? Just with a simple download of the application awesomeness awaits!!!!
Diana Birba Betty Tsakarestou Dimitra Iordanoglou
PRocrADstinators Team : Maria Hanioti Vickie Gatsiou Mpleona Tzaka Aristea Papadopoulou and Angela Douka..
#ad&prlab #woah #fashion #cocacola #events #promotion #app #panteionuniversity
