“Wolt Project” by Busy Bees
For our promo video, we discussed about the occasions that people order from a delivery app, such as Wolt, and we concluded that the most common is when people get together and hang. So, we decided to meet in person in order to actually shoot the video, in which we presented the whole process of an order, from the decision to the delivery. Our goal was to follow all the rules for a successful video, such as the 5-shot rule and the rule of the thirds. We targeted mostly to people who can relate with our video, like students and friends that tend to hang out and have fun. We wanted to show to the public how easy and fast is to order from Wolt. For our Facebook post, we decided to engage with the audience by asking them questions about their “delivery habits”. For example, we asked them to use the Facebook reactions in order to choose the type of customer that suites them better. We offered 6 different types that can all be served by Wolt.
The engagement was unexpected! In 24 hours, we managed to gather 70 reactions, in which all types were included. That means, that people could relate with at least one of them and that they carefully read our post. We also asked them to comment about their favorite food, which helped us to have 4 different replies. We are very happy with our project and we would not change anything.
In the meantime, our personal experience with Wolt was perfect and we will be happy to order again soon. So, do not hesitate, order NOW!
Check out our Promo Video for Wolt Here!
Busy Bees: Hara Moisiadou, Katerina Kalatha, Christina Kokkali, Stavros Tzanis
Professors: Betty Tsakarestou, Dr. Stavros Kaperonis