What is important safety information (ISI) and how does it affect pharmaceutical display ads?

If you work with US-based pharmaceutical advertisers you’ve probably heard of Important safety information (ISI). Important safety information will typically contain the…

Key Ad QA processes and checklists

At the core of successful digital ad campaigns in the modern era is QA. But not so many businesses…

What are ad tags?

An ad tag is html code that loads a digital advertising on an website. Ad tags enable you to track the performance of an ad or…

What is a VAST tag?

If you get far enough down the digital advertising rabbit hole, you’re going to run into the term, VAST. A VAST tag is a piece of code that allows you to serve video ads through an ad server. This code can be used for both display and video ads, and it can be used to track ad views, clicks…

Introducing your new go-to ad preview tool

Since starting Ad Reform five years ago, we’ve had to figure out how to support many different kinds of ads being uploaded into our screenshot platform. This includes ad formats like ad tags, VAST tags and HTML5 zip files, and different types of those…

The top free ad operations tools for savvy teams

Operating and managing ad campaigns can be a difficult task, but it doesn’t have to be. There are many free ad operations tools available that can make the process much easier. In this blog post, we’ll take a look at the top free tools for ad…

How to capture a quick ad campaign screenshot (mock-up) on the fly

If you’re in ad operations, account management, or media buying, you’ve probably received this request a time or two. The client wants to see what their ad looks like on a site. First off, try to push back on any…

What’s the difference between CPC, CPM, and CPA?

How to Hire and Train an Ad Operations Team in an economic downturn