✨Introducing Ads.txt Validator Pro✨

Ask and you shall receive: Validation API + Slack Integration

Landon Bennett
Learning how to ad
2 min readDec 7, 2017

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Since we released Ads.txt Validator in October we’ve had tens of thousands of sites tested. Our team has been incredibly humbled by the response, engagement, and coverage the tool has received. AdMonsters called the tool “the talk” of the popular Nashville Publisher Forum.

Part of that response has been a need for a more complete product with more involved features and integrations. Today, we’re excited to announce the release of Ads.txt Validator Pro, which focuses on making it simple to integrate Ads.txt Validator into your company’s workflows and processes.

What’s included?

Validation API

While there are so many pros about the ads.txt project, one of the cons is that it requires manual file changes. We tried to make the testing process a bit more automated with our free validator, but we wanted to go a bit further. With our Validation API, ad ops and engineering teams will be able to build our validator into their Continuous Integration process to enable them to test their ads.txt file before or after every deploy. CMS platforms can also build our validation tool into their UI to give enable file validation directly in their system.

Slack Integration

Messaging platforms like Slack have become an increasingly important user interface in the workplace. Many organizations (including ours) run their entire business out of Slack, whether it’s communicating internally, receiving important notifications in realtime, or commanding bots to do your bidding. With our Slack integration you can test your ads.txt file on the fly with a simple slash command: /adreform validate [domain]

In the future you will be able to receive ads.txt monitoring notifications within a channel (include ad ops folks, developers, etc.) as well.

If you’re interested in building ads.txt validation into your team’s workflows or integrating the technology into your platform, simply sign up for a free trial here (no credit card needed).

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Landon Bennett
Learning how to ad

Husband to @TonniBennett. Goldendoodle dad. Co-Founder, Ad Reform & Zero Mile. Wofford Alum. Stay hungry, stay foolish.