🎉 New: Ad landing page QA (private beta)
As we’ve begun releasing ad UX and QA features we’ve received feedback that ad ops teams need an easy way to test landing pages. After all, what good is the ad if the landing page doesn’t work as it should or isn’t tracked correctly?
We’re excited to release ad landing page QA (via private beta) to enable users to test functionality, creative content, and query parameters. Stop loading tags manually and running each ad through a bunch of different test in your browser. Simply import a set of ad tags and let Ad Reform do the heavy clicking (see what I did there 🤦‍):
Functionality
When you click the ad, does the landing page load correctly or at all?
Creative content
Does the ad creative align with the landing page content? Is the click-through URL going to the wrong place? Obviously, this is a bit of an eyeball test, but we grab a screenshot of the ad and the landing page, present them next to each other, and enable you to quickly scroll through all the ads in your campaign.
Query parameters
Does my ad landing page have the correct query parameters (ie. UTM parameters) for a given campaign? Export via CSV/Excel to see if the UTM parameters are included in every ad or view in Ad Reform.
What’s next
Now that we gather UX metrics and landing page query parameters, we can enable users to run queries in Ad Reform to find ads out of spec. Image you want to find all ads that have more than 12 requests, load times over 1 second, or landing pages without a certain UTM parameter. This will soon be just a simple search away in Ad Reform. Stay tuned!
If you have a team of folks that manually load/click ads to run different QA tests against them, and would like to automate that process, please let us know (chat with us on the site or in the app) and we’d be happy to add you to the private beta.
