Online Advertising in 2016: 10 Interesting Stats
Published in
2 min readJan 9, 2017
There are so many topics for digital media teams to think about in 2017. Digital ad spend has never been higher, but there have also never been so many threats to the future sustainability of the industry. Here are 10 of the most interesting stats in online advertising from 2016:
1. Fake news outperforms mainstream news during the US election
2. Digital ad revenue will surpass TV for the the first time, but…
3. The Google/Facebook duopoly is responsible for 99% of that growth
4. Programmatic ad revenue continues to climb
5. Ad fraud operation, Methbot, caused losses of $3mm+ per day
6. The economic cost of ad blocking is on the rise
7. Publishers’ need for partner transparency and consolidation
8. Mobile ad revenue booming
9. Native ad formats increase due to better UX and social networks’ reliance on them
10. The highest percentage of ad blocking users are male millennials
It’s clear 2017 will be a telling year for an industry that’s going through such dramatic changes. What else? What are other stats or topics that the online advertising world should be thinking about this year?
