1. The Great Switch: If their preferred products are unavailable, consumers will switch without a second thought (and potentially forever).
  2. The Great Trial: There will be first-time customers for products that are either new or newly introduced to them.
  3. The Great Loyalty: Those that tangibly helped their customers face down this plague will win long-lasting brand loyalty.

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francine hardaway

francine hardaway

7.2K Followers

Co-founder, Stealthmode Partners, helping entrepreneurs succeed