Ad Tech Industry News
What We Learn in a Fast Growing Industry
10 Top Trends in Digital Media for Next Year
It’s fun at the end of every year to predict what will happen the following year, especially in an industry so prone to change as the…online media industry. But this year, because consumers have announced that they’ll have a say in next year’s trends by turning on their ad blockers, some upcoming changes are less difficult to predict correctly than usual. Assuming the publishing industry isn’t suicidal, for example: ¶ 1)publishers will take seriously the wishes of consumers to have less intrusive advertising by planning more native content campaigns with brands and selling fewer display ads at higher CPMS; ¶ 2)the creative…
francine hardawayDec 8, 2015
Turn Report Reveals Spread of Programmatic
by Roy de SouzaProgrammatic advertising has outgrown its original reputation as a place to pick up cheap remnant inventory at the last minute. As brands and agencies try to meet consumers where they are, they are finding the need to look across the media landscape for the same customer on a number of different devices and on a variety of platforms.The consumer has become, quite literally, a moving target, and there is simply no other way to build scalable campaigns without the automation and reach…francine hardawayAug 28, 2014
