Ad-tech

Ad-tech

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Emil Hein

Video advertising — a practical guide ⚡

Let's have a look at how you can implement different types of video advertising on your site/app!

Mar 13, 2023

Video advertising — a practical guide ⚡

Mar 13, 2023

Emil Hein

Prebid 2024 — Trade-offs

Most software development is about trade-offs. It simply means that few things are only good or only bad. Therefore, one has to balance…

Jan 4

Prebid 2024 — Trade-offs

Jan 4

Evangelos Pappas

Decentralizing Adtech Targeting: Harnessing the Power of Soulbound Token Badges (SBTs)

In the evolving world of Web3, Soulbound Token Badges (SBTs) emerge as groundbreaking tools, reshaping the adtech industry by…

Aug 23, 2023

A landscape scene of a Dystopian cityscape with futuristic skyscrapers displaying holographic advertisements

Aug 23, 2023

Evangelos Pappas

Deep Dive Into OpenRTB: The Backbone of Online Ad Auctions

Jul 31, 2023

Deep Dive Into OpenRTB: The Backbone of Online Ad Auctions

Jul 31, 2023

Evangelos Pappas

Exploring the Technical Integration of OpenRTB with a Crypto-Native Advertising Platform

OpenRTB is the industry-standard protocol for real-time bidding (RTB) in digital advertising, enabling seamless communication between…

Jul 13, 2023

Exploring the Technical Integration of OpenRTB with a Crypto-Native Advertising Platform

Jul 13, 2023

Emil Hein

Header bidding— Client-side vs Server-side🥇

A discussion about tradeoffs between server-side bidding and client-side bidding!

Mar 28, 2023

Header bidding— Client-side vs Server-side🥇

Mar 28, 2023

Emil Hein

Prebid modules — How and why to use them

Which modules to use and what do they do — read it here!

Mar 20, 2023

Prebid modules — How and why to use them

Mar 20, 2023

Emil Hein

5 tips for debugging your ad setup

Debugging your ad setup can be tricky. Here are some tips I’ve gathered over the years — mostly for Google ad Manager & header bidding

Mar 16, 2023

5 tips for debugging your ad setup

Mar 16, 2023

Emil Hein

Convince Users to Pay for Your Content

If you have unique content, and I mean really unique, you should make people pay for it. I will provide examples of how you could do it!

Mar 9, 2023

Convince Users to Pay for Your Content

Mar 9, 2023

Emil Hein

How does ad targeting work — in practice

I’m here to give you a better understanding of how the technical implementation of targeting is done and what it unlocks — seen from the…

Mar 6, 2023

How does ad targeting work — in practice

Mar 6, 2023

The ad industry might not be super sexy, but I think its in everyone's interest to improve the tech all around. Just write me if you want to contribute @ emilhein1@gmail.com
Editors
Emil Hein
Fullstack developer. I enjoy prototyping and testing new services. I like working with JavaScript, Nodejs, AWS and Vue, Browser API's, adtech, Go + more

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