As the actions and experience of the industry giants show, issues of payback, monetization and commercial interests in general are quite standard concepts today, without which it is difficult to imagine the successful growth and development of products or companies. But often it also leads to the reverse side of the coin. How such goals are reflected on the users, their personal information and part of security through the advertising and the requirements of maximum profit?
We have prepared the most interesting items collected on official Google sources (links included below) where it is told about the work of services in relation to advertising, in order to understand the company’s attitude to users’ data at the present moment. How important are the advertising priorities, what are the limits of using private information from hundreds of millions of users and how much it is loyal to them?
Google works with businesses and organizations in a variety of ways. We refer to these businesses and organizations as “partners”. For example, over 2 million non-Google websites and apps partner with Google to show ads.
We store a record of the ads we serve in our logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.
We anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months).
Cookies help to make advertising more effective. Without cookies, it’s harder for an advertiser to reach its audience (…)
We may use the IP address, for example, to identify your general location.
(…) we may receive precise location from your mobile device.
We may also select advertising based on information about your computer or device, such as your device model, browser type, or sensors in your device like the accelerometer.
(…) websites or apps that you use may send information about your location to us.
Note we also work with trusted businesses as “data processors” rather than partners, meaning they process information on our behalf (…)
To serve ads in services where cookie technology may not be available (for example, in mobile applications), we may use technologies that perform similar functions to cookies.
Google Voice stores, processes and maintains your call history (including calling party phone number, called party phone number, date, time and duration of call), voicemail greeting(s), voicemail messages, Short Message Service (SMS) messages, recorded conversations, and other data (…)
Sometimes Google links the identifier used for advertising on mobile applications to an advertising cookie on the same device in order to coordinate ads across your mobile apps and mobile browser.
If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you.
As we can understand from the last passage, all information gathered about one user is collected in the “advertising profile”, which will be used to increase the efficiency of viewing the advertisement. This “profile” contains extremely important parts of the user’s personal information and knows everything in the smallest detail, how is he use the device and for what, while the issue of security rises from the first words of the policy. These were the main published fragments determining the use of the user’s personal information for various purposes.
It’s worth recalling that these parameters apply to all Google products, including YouTube, Google+, Hangouts, etc. and so everything works in one system: the data is collected, processed, recorded in the “ad profile” and used in the future.
That’s not all. Google Tracks Location Data Even When Users Turn Service Off is an example corporations collect and will collect all the information about you, your friends, relatives, colleagues.
Take care of it!