Meet Magento CZ 2017 in Prague: the aftermath

For all those that did not have the opportunity to attend this great event last Thursday (on the 27th of April), reading this post will help you get a nice overview of the experience. For those lucky ones that did attend, it will be a nice reminder (and a mental confirmation that you need to also be there next year!).

Of course, huge congratulations and many thanks to the Neklo team that organised this Meet Magento event. Apart from having planned all the details, different members of their Team were available to help with anything.

The data

This is not a CZ-focused Magento event but rather the gathering of the international Meet Magento community in Prague (Igor Bondarenko, Neklo)

Lot of great content in the 21 Talks from experienced speakers on topics ranging from Magento development and tactics to grow an ecommerce store to insights from a scaling startup and the keynote from the Director of Zoo Prague.

Last, but not least, many litres of beer at the afterparty, as you can clearly see :)

The venue

There are 3 reasons why a cinema hall is perfect for such an event, namely acoustics, visuals and comfort. In respect to the visuals, I can just say that these were some great, big, high-quality screens (that you could also play video-games on!, as you can see in the tweets below). Lastly, the seats were absolutely great and comfortable, something that you are not getting in business events.

After the event, there were buses waiting to take us to the afterparty venue where there was a live band playing music, great food and lots of alcohol. What else can you ask for?

The Talks

Following I am sharing my view on some of the Talks I listened to. Although I would love to have attended all Talks, I did not. And this was for a great reason, which is to get to know and communicate with amazing people from different places. Every attendee I met had something interesting to share either from one of the Talks or from their own experience.

A story of building a strong worldwide Magento community (Lydia, Meet Magento Association)

The state of Magento (Ben Marks, Magento Commerce)

Ben shared the latest data about how big Magento has become, mentioning that Magento Stores sell a combined of $101B each year! Metrics are rising on every dimension be it # of stores, Partners, events or Magento installations (both M1 and M2). Following shared all the updates on M2 and the integration of companies that were acquired and are being integrated on the Magento platform.

Less is more for a startup (Roman Sysel, Taxify)

Driving Digital Transformation (Mr.Filip Snášel, Fujitsu Technology Solutions)

Case study: Magento 2 project implementation (Lukáš Bialoň, Artio)

5 latest email marketing trends for 2017 (Kristina Pototskaya, Triggmine)

Setting up an ecommerce store is really important, but without lots of relevant traffic one cannot grow. Email marketing is one of the top growth drivers and Kristina shared all the latest trends. The most important learning is that using technology, a store can intelligently segment its email list and send relevant, timely and personalised campaigns that can deliver great ROI.

This is the 2nd time I had the pleasure to see Kristina presenting and what I must day is that she really shares insights and adds value while also making us also laugh with her upbeat style.

How to double the revenue of your Magento store with paid traffic (Alex Fedotoff, AF Media)

Typical e-commerce issues and how to deal with them (Miles Scudamore, Promodo)

A Joyful Shopping Experience. It is about creating an e-Commerce websites that are effortless to use (Victor Kravtsov, Amasty)


And I would close this post by asking all of us to try to contribute on Magento in order to continue to build such a powerful ecommerce platform. The slide with ways to get involved is from Ben Marks presentation.

Thank you for reading!

P.S. If you enjoyed this article, please help spread it by clicking that below. And if you want to launch dynamic retargeting campaigns for your Magento store, you should give adaplo a look!

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