Culture: Be your size
“What is it with business people trying to sound big? You read this stuff and it sounds like a robot wrote it…This mask of professionalism is a joke. We all know this, yet small companies still try to emulate it. They think sounding big makes them appear bigger and more professional. But it really just makes them sound ridiculous… There’s nothing wrong with sounding your own size. Being honest about who you are is smart business too. Language is often your first impression. Why start it off with a line?”
I guess this is another version of being genuine (or the most inappropriately and over-used word in 2016, “authentic”). It’s actually way more difficult to say it like it is than to use corporate language especially if you’ve been inside the corporate beast for a long time.
AP is going to be (sometimes painfully?) honest. Unapologetically so. But, as with everything, it’s going to take some practice to get a lot better at that. It’s also going to be more fun being small and proud of it, than trying to put on a big, bolshy front.