AI and other martech marvels are critical to the future of work. […] martech often is the career opportunity that marketers want. The chance (and training) to use the latest tech, to design and continually fine-tune data-driven campaigns, with results you can prove? Any marketing team that can’t offer that is at risk of becoming trapped in the past, and both employees and recruits will know it. — Matthew Lieberman, CMO at PwC US

The importance of AI in marketing is expected to go up from 6% in 2019 to 60% by 2025, while neuro-marketing is expected to go from 8% to 52% of the strategies used in the future.

Cognizant has identified a few roles that will emerge in Marketing & Content in the next few years, which seem like science-fiction today, but will soon be a reality. Our favourites from their list:




A collection of stories celebrating narratives of adapting and relearning for the future of work.

Recommended from Medium

What Your Next Step Should Be

What Your Next Step Should Be

Best practices to ensure error-free ads.txt

Learn Copywriting (It’s Not Rocket Science)

Learn Copywriting (It's Not Rocket Science)

How to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)

How RUN DMC revolutionised Influencer Marketing

All Things Product, Price & Positioning: Lessons We Learned From Ireena Vittal’s Session

Why Advertise on Social Media?

29 Social Media Marketing Experts Share Their Best Advice

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adaptiv Me

Adaptiv Me

More from Medium

Recommended for YOU

10 Online Businesses Nigerian Women Can Start on a Budget

e-Businesses Nigerian Women can start

Your Business And The G-Wagon

4 Reasons You Should Start Building Your Personal Brand Today

YouTube personality MrBeast with a surprised face