Adbank Joins Interactive Advertising Bureau (IAB) To Start Blockchain Committee

The advertising industry is taking blockchain’s place in its future very seriously and organizations like the Interactive Advertising Bureau (IAB) is looking to be proactive, not reactive.

Adbank is pleased to announce its membership with the IAB, an international voice and thought leader for the interactive marketing and advertising industry. They will be collaborating on launching a new blockchain committee that will discuss the emerging technology’s place in the future of advertising.

Adbank joins the ranks of other high profile members including Google, Facebook, Amazon, L’Oreal, McDonald’s and many more.

“IAB Canada is thrilled to welcome Adbank to its member community. Blockchain will have a profound impact on ad tech in the coming years and we are excited to launch our IAB Canada Blockchain Committee with Adbank amongst its founding members.” — Sonia Carreno, President of IAB Canada

The Canadian chapter is the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.