Adbank Signs 1Milk2Sugars For PR Representation
The word on Adbank is about to spread farther and faster than ever before.
We are proud to announce that our search for a PR firm has concluded and a 4 month campaign has begun with Toronto & Montreal-based 1Milk2Sugars.
The award winning PR firm led by founder Priya Chopra will help Adbank amplify major partnerships in mainstream media and seeks to bring in brand partners that will run pilot campaigns using the Adbank platform.
“As a tech company, this pairing may seem like a surprise to some — but the decision was strategic and purposeful. 1Milk2Sugars already works with several major advertisers and the kind of clients we want to work with, so they get our target market better than any tech agency could. Blockchain adoption is a major PR story right now, so we needed real pros with serious chops to help us get ink…ink we don’t want to share with other blockchain startups that fight for coverage at the few agencies that do specialize in this space.” — Adbank Co-founder & Chief Strategy Officer Kelsey Cole.
1Milk2Sugars was both impressed and inspired by Adbank’s brief and, although this was new territory for them, they were up for the challenge to pitch. The winning proposal was spearheaded and developed by Head of Strategy Ruth Goudie and was aligned with Adbank’s visionary goals.
Targeted media-relations, thought-leadership tactics and strategic partnerships are guaranteed to generate the hard hits that will help drive Adbank’s business and awareness of the brand.
“As soon as we took a look at what Adbank was doing, it was clear that we had to be a part of it. As an agency focused on innovation and transparency, we were instantly attracted to Adbank’s enormous strides to make a major impact in the media industry. Having known Kelsey for many years, I knew the standards of her business would be unparalleled since she is such a visionary. I’m thrilled we can help contribute to Adbank’s success.” — Priya Chopra, 1Milk2Sugars CEO and Founder.
CSO Kelsey Cole Discusses Media Strategy
Check out the video below to see Adbank CSO Kelsey Cole discussing the PR strategy with 1Milk2Sugars and more info on why we decided to hire them.
About 1Milk2Sugars Inc.
1Milk2Sugars was founded in 2012. A full-service PR, Social Media and Influencer Marketing Agency, 1Milk2Sugars represents global brands in lifestyle, encompassing beauty, fashion, gastronomy, wine and spirits, entertainment, real estate, tech and F&B.
The Agency has been featured in The Globe & Mail, The Montreal Gazette, Chatelaine and Bloomberg TV. 1Milk2Sugars is an award winner in influencer marketing, making the shortlist in US-based PR Daily’s Social Media Awards, a global competition.
Proud supporter of kid’s charities including S.O.S Children’s Villages, The Sick Kids Hospital as well as the Montreal Children’s Hospital Foundation. The Agency is a member of the Forbes Agency Council, an invitation-only global network for fast growing firms.
For more information on the Agency visit: TheSugars.ca and follow them on Instagram, Facebook, Twitter, and LinkedIn.
About Adbank Inc.
Adbank is a Canadian based start-up that’s creating technology to tackle the $50 billion ad fraud problem, currently the second most profitable form of income for organized crime.
Using AI and blockchain technology, Adbank’s payment protocol provides full transparency of transactions between advertisers and publishers while creating a new cryptocurrency powered ecosystem that detects and reduces fraud at scale.
For more information visit www.adbank.network
PRESS CONTACT: For more information or interview requests, please contact: Ruth Goudie / ruth@1milk2sugarspr.com / 416–506–5000
