BLADE Browser Extension

adbank
adbank blog
3 min readNov 15, 2018

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Adbank is creating an incentive mechanism for End Users to view the banners displayed by the Adbank Network. With the new browser extension under development (BLADE), End Users can earn Rewards (ADB tokens) for viewing adbank network banners in 2019. And what’s better, the extension will block all non-adbank ads and will be browser agnostic.

Disrupting digital advertising:

Adbank network is reinventing digital advertising by providing full transparency and control to all participants. In adbank’s new digital advertising model, all participants control information and End Users can earn Rewards (ADB tokens). The participant roles remain the same: Advertisers, Publishers, and End Users — But with the full transparency of blockchain verifying all steps and transactions PLUS end users now receiving tokens when they view ads.

How it works:

The extension reads the publisher website being loaded within any browser (extension to be launched for the chrome browser first), finds the adbank banner and provides the Reward so the End User is motivated to continue viewing the banners or visit another publisher’s website. Locations that this will be available to is still to be determined.

To further incentivize End Users, the BLADE browser extension will send a notification of recently added and matched Publisher websites so the End User can visit the websites and gain Rewards (ADB tokens). As well, the BLADE browser extension will send End User notifications of the amount of Rewards ready to be claimed.

Adbank network uses their token contract (ERC20 smart contract) to perform a bulk transaction to make rewards available for claiming and notifications are generated for every End User. End User claims are then facilitated by a second smart contract.

How Reward Claims Work:

  1. End Users earn Rewards (ADB tokens) by using the BLADE browser extension
  2. Once individual End Users Rewards (ADB tokens) have reached the claim threshold (to be verified during beta testing), adbank network transfers Rewards from its wallet to the adbank Reward Claim contract and the End User is notified of their available Rewards that can be claimed
  3. The End User provides their wallet address and Rewards (ADB tokens) are transferred to their wallet

In this payout model, adbank network pays the fee for the bulk transaction, and the End User pays the fee for each claim transaction.

Blade and adbank Interaction:

Flow Chart & FAQ’s:

Roadmap for 2019:

If you thought getting rewarded for viewing quality ads was great — remember that BLADE will block all other ads for you, too.

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