BLADE, the Task Marketplace, the adbank platform, and ADB: how do they work together?
adbank is a multi-faceted project, but everything works on the same blockchain with the ADB token!
It has been a few years since the adbank ICO, so let’s take a look at what’s been built, how things have pivoted and how they all drive utility of the ADB token!
Just a few years is not a long time, so we’re pretty proud to see this roundup of what the team has accomplished!
The adbank Advertising Platform
Fraud-Detecting Artificial Intelligence
BLADE Browser Extension
The Task Marketplace
How do these entities work together?
In short, they all utilize the ADB token and the adbank network protocol. This means all of these entities support the utility of the ADB token and the adbank project.
The adbank advertising platform
The advertising platform was the first (and most important!) part that the team built. This is the Ethereum-based blockchain system that utilizes the ADB token to transparently show advertisements. After several beta versions, adbank v1.0 was launched in September 2018.
The adbank advertising network is the protocol layer that these next entities are built on top of.
Fraud-Detecting Artificial Intelligence
In addition to the adbank advertising platform, the team also developed a proprietary fraud-detecting Artificial Intelligence. This AI collects and analyses data in the advertising network and flags fraudulent behaviour. And, as and AI, it continually learns and flags new types of fraud. The code has been developed and patent was submitted in Q4 2018.
The AI requires enough data (usage or activity on the adbank network) for the AI to properly analyze and learn to detect fraudulent behaviour.
BLADE Browser Extension
BLADE is the first B2C (Business to Consumer) offering from the adbank team. While all other adbank entities provide huge savings, transparency and other benefits to advertisers and publishers, BLADE brings the End User into the mix and offers both privacy protection and real crypto rewards when users view adbank ads.
By rewarding End Users in ADB tokens (through the adbank advertising platform’s ERC20 smart contracts) adoption and utility of the ADB token is driven even higher than with just advertisers and publishers!
The Task Marketplace
In late 2019, with the explosive growth of the BLADE browser extension, the team recognized an opportunity with this growing and active community. In late 2019, the team began beta testing the Task Marketplace.
In 2020, the Task Marketplace served up 10 tasks and received plenty of positive feedback from the users.
Now, with almost 100,000 BLADE users in just two years, the Task Marketplace is stepping into the spotlight as a main aspect of the adbank ecosystem.
All of these entities work together, on the adbank platform, to drive adoption and utility of the ADB token and the adbank project!
Stay up to date on everything the team has been up to on the blog.
