September 2019 Update
The weather is cooling off but adbank is heating up! Find out what we’ve been up to in September
As always, the update will cover the following sections:
Outlook and reflection from the CEO
Update on key areas of the business
- Tech
- Team
- Runway
- Marketing / Sales
Our 2019 Goals Progress — OKR progress
Jon (CEO) Outlook:
The big news over the last few months has been our continued push for adoption of BLADE. Every big announcement over the last few months has been focused on driving adoption. Although the pace of adoption is lagging behind where we want it to be, there is an undeniable desire for this technology from both users, advertisers, and publishers.
Our major updates over the last few months include…
- Firefox replacer on the ad-on store accelerating adoption within Firefox. This was a big step to getting a solution that will be easier to adopt then needing to side-load.
- Incentive pushes to involve the community (September sign up bonus and October referral rewards — more on this below)
- Big coverage on a couple key podcasts including the famous and long awaited coverage with Joe Blackburn!
- The biggest announcement was our push to migrate users from Varanida to BLADE. This approach of partnering with or acquiring projects in the space to accelerate adoption and push the vision of a digital advertising ecosystem that we all get to participate in is exciting.
Based on the success of these strategies it will lead to evolving our 2020 strategies. While many other projects have slowed down or stopped completely, we continue to push and deliver!
Key Areas of Business Activity Quick Update:
Tech
There were lots of tech highlights since the last update.
Specifically…
- The Chrome and Firefox extensions are performing well
- We’re thrilled to have the replacer extension live in the Firefox ad-ons store!
- Geo Targeting update was activated — Find out how it works here:
Team
You can see everyone on the team on the website at adbank.network and you can read about the final re-org in this blog post.
Financial / Runway
Revenue has been behind plan in part due to slower user growth with BLADE and ECig running into a strong headwind in the US currently. We are still on plan for runway into 2021.
Marketing
BLADE is live for Chrome and Firefox and we are so excited to share this with the world!
Varanida partnership
Adbank is thrilled to announce a user migration partnership with Varanida. This partnership will invite existing Varanida users and community members to utilize the BLADE browser extensions and get rewarded in ADB tokens!
Read more in the full announcement here:
September sign up bonus
You know how we feel about giving away free crypto to our BLADE users — Now it’s getting even better! For the month of September, all KYC BLADE users are eligible for a 3500ADB sign-up bonus. Find out more in the full announcement:
Referral Links
The new Chrome and Firefox BLADE extensions have referral links! The community asked for it and we’re happy to have them live! Learn how they work here:
Coverage/Mentions in September:
- In addition to our Forbes coverage, we were covered by Entrepreneur as well! “How Eroding Trust in Social Media Might Affect Ad Revenue”
- Interview with CEO Jon on the ITK Crypto Podcast
- Adbank has been nominated for the Blockchain in Advertising Awards! Vote for adbank here.
- The organic content of BLADE referral videos and articles keep coming!
What’s coming in October:
- Currently shifting focus from brand awareness to targeted user acquisition strategies. You can follow along on the BLADE dashboard here.
- The October referral bonus is well underway! We’re giving away 10 million ADB tokens, so find out how to get yours here:
In case you missed it, you can see a roundup of previous media coverage in the big summer roundup in this blog post. You can see a full list of our partnerships on the Partnership Map.
The sales pipeline is still full with a lot of interest since announcing Firefox having both extensions in the ad-ons store!
Progress Against Core Objectives Update:
1. Objective — BLADE adoption — adbank ad block extension that allows only adbank powered ads through, while rewarding you for viewing those ads!
1a. Key Result — #1 ad block/reward extension used by the crypto community. Attracting many users and a dominant presence within the crypto community especially!
September Update — Growth has been slower then we wanted but 2 big moves made with Firefox replacer and the Varanida partnership to accelerate.
2. Objective — Pilots, Pilots, Pilots — Our pipeline has never been more full and we are bringing on additional team members to help handle!
2a. Key Result — Consistent monthly pilots similar to the Austria & Red Bull pilot, growing to several per month
September Update — Similar to the last update there continues to be a shift away from pilots for the sake of blockchain and our team focus has been on BLADE.
3. Objective — Utility driven by operating AdNetworks (Signed agreement to bring some of the largest crypto publishers inventory available on IntergalacticAds.com)
3a. Key Result — IntergalacticAds.com and other vertical ad networks #1 or #2 by market share in their verticals.
September Update — ECig has run into some strong headwinds currently in the US. Revenue is behind plan and a lot of uncertainty currently/rightfully exists within that industry.
Don’t forget to join the Telegram channel here to chat with the team and get all the news first!
