COVID-19: How the Ad Council Is Responding
As the COVID-19 pandemic unfolds, the Ad Council has mobilized quickly. Together with the Centers for Disease Control, the Department of Health and Human Services, the White House, and the country’s leading broadcast media, digital, and out-of-home companies, we’ve created and distributed urgent messaging to the American public about how we all can help slow the spread.
Our partners in this unprecedented effort include ABC/Walt Disney Television, Amazon, Apple, Bustle Digital Group, Charter Communications, Clear Channel Outdoor, CNN, Comcast, Facebook, Fox Corporation, Google, HBO, Hearst, iHeartMedia, the National Association of Broadcasters, NBCUniversal, Pinterest, Reddit, Samsung, Snapchat, TikTok, Twitch, Twitter, Verizon Media, ViacomCBS, and WarnerMedia, among many others.
On March 16th we released creative assets focused on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.
One of our first PSAs, released March 20th, features Dr. Deborah Birx, Dr. Jerome Adams, and Dr. Anthony Fauci, who encourage people to stay at home and practice social distancing to help slow the spread.
We’ve also partnered with NBCU to launch a new series of “The More You Know” videos exclusively focused on COVID-19.
In partnership with ViacomCBS, our #AloneTogether campaign has launched this video featuring DJ Khaled, Noah Cyrus, and cast members from Love Is Blind and The Circle.
To encourage support of food banks in this difficult time, we’ve released this video as part of our ongoing efforts to end hunger.
And we’ve partnered with Sesame Workshop to launch a series of PSAs including “Washy Wash,” a catchy new song from the one and only Elmo that encourages handwashing.
Where to Find the Most Accurate Information
When so much is unknown, many people feel they don’t know where to turn. To ensure you’re getting the latest, most accurate information, all of our creative directs people to www.coronavirus.gov. You can also read more about our efforts on Axios, Adweek, CNBC, Forbes, and Variety.
